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Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance

The study examines critical success factors of market orientation in the context of Malaysian firms. Besides, the study also investigates the relationship between market orientation and financial performance. Malaysian manufacturing firms represent the sample of the study. Data was collected using m...

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Main Authors: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien, Arshad, Rozita
Format: Article
Language:English
Published: Canadian Center of Science and Education 2009
Subjects:
HD Industries. Land use. Labor
Online Access:http://repo.uum.edu.my/2836/1/Rushami_Zien_Yusoff.pdf
http://repo.uum.edu.my/2836/
http://www.ccsenet.org/journal.html
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spelling my.uum.repo.28362016-04-25T08:08:41Z http://repo.uum.edu.my/2836/ Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien Arshad, Rozita HD Industries. Land use. Labor The study examines critical success factors of market orientation in the context of Malaysian firms. Besides, the study also investigates the relationship between market orientation and financial performance. Malaysian manufacturing firms represent the sample of the study. Data was collected using mail questionnaire survey approach. One hundred and fifty eight Malaysian manufacturing organizations participated in this study. Results of this study indicated that there were five critical success factors of market orientation practices in the context of Malaysian manufacturing firms: market focus, market action, market planning, market feedback and market coordination. The results also revealed that market action and market planning were positively related to financial performance. The outcome of this study provides vital information from a developing country perspective on the impact of market orientation practices on manufacturing organisations’ performance. Canadian Center of Science and Education 2009-05 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/2836/1/Rushami_Zien_Yusoff.pdf Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Arshad, Rozita (2009) Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance. International Journal of Marketing Studies, 1 (1). pp. 77-84. ISSN 1918-719X http://www.ccsenet.org/journal.html
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD Industries. Land use. Labor
spellingShingle HD Industries. Land use. Labor
Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
Arshad, Rozita
Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance
description The study examines critical success factors of market orientation in the context of Malaysian firms. Besides, the study also investigates the relationship between market orientation and financial performance. Malaysian manufacturing firms represent the sample of the study. Data was collected using mail questionnaire survey approach. One hundred and fifty eight Malaysian manufacturing organizations participated in this study. Results of this study indicated that there were five critical success factors of market orientation practices in the context of Malaysian manufacturing firms: market focus, market action, market planning, market feedback and market coordination. The results also revealed that market action and market planning were positively related to financial performance. The outcome of this study provides vital information from a developing country perspective on the impact of market orientation practices on manufacturing organisations’ performance.
format Article
author Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
Arshad, Rozita
author_facet Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
Arshad, Rozita
author_sort Mohd Mokhtar, Sany Sanuri
title Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance
title_short Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance
title_full Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance
title_fullStr Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance
title_full_unstemmed Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance
title_sort market orientation critical success factors of malaysian manufacturers and its impact on financial performance
publisher Canadian Center of Science and Education
publishDate 2009
url http://repo.uum.edu.my/2836/1/Rushami_Zien_Yusoff.pdf
http://repo.uum.edu.my/2836/
http://www.ccsenet.org/journal.html
_version_ 1644278343643693056
score 13.211869

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