Behavioural intention to use facebook’s recommender system among students of STML UUM
This research is based on an application of Big Data, which is Facebook’s recommender system. The objective of this research is to investigate the relationship of perceived ease of use, perceived usefulness, attitude and behavioural intention towards using Facebook’s recommender system. This study i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2020
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/28323/1/STMLGG%2001%2019%202020%2047-48.pdf http://repo.uum.edu.my/28323/ |
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