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Service quality and relationship with UUM students satisfaction: a study at Pizza Hut V-mall UUM

The purpose of this study is to observe whether the service quality offered by the Pizza Hut at V-mall UUM meets the UUM student’s satisfaction. There are two main objectives of this study which are to investigate the relationship between service quality and student satisfaction and to identify the...

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Main Authors: Bahuridin, Syahidahtul Nadia, Ahmad, Mohd Akhir
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/28291/1/STML%202019%201%203.pdf
http://repo.uum.edu.my/28291/
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spelling my.uum.repo.282912021-05-04T04:24:58Z http://repo.uum.edu.my/28291/ Service quality and relationship with UUM students satisfaction: a study at Pizza Hut V-mall UUM Bahuridin, Syahidahtul Nadia Ahmad, Mohd Akhir HD28 Management. Industrial Management The purpose of this study is to observe whether the service quality offered by the Pizza Hut at V-mall UUM meets the UUM student’s satisfaction. There are two main objectives of this study which are to investigate the relationship between service quality and student satisfaction and to identify the most influence service quality variables on student satisfaction. Service quality is consisting of five sub-dimensions: (1) Reliability, (2) Assurance, (3) Tangible, (4) Empathy and (5) Responsiveness. This research was adapting the SERVQUAL dimension. A quantitative approach was used to measure the relationship between the dependent variable and independent variables. The samples in this study were the students from University Utara Malaysia. The data were analyzed by using Statistical Package for Social Sciences (SPSS) software to obtain descriptive statistics. 2019-12-10 Conference or Workshop Item NonPeerReviewed application/pdf en http://repo.uum.edu.my/28291/1/STML%202019%201%203.pdf Bahuridin, Syahidahtul Nadia and Ahmad, Mohd Akhir (2019) Service quality and relationship with UUM students satisfaction: a study at Pizza Hut V-mall UUM. In: Symposium on Technology Management and Logistics (STMLGoGreen), 10 December 2019, Universiti Utara Malaysia. (Unpublished)
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Bahuridin, Syahidahtul Nadia
Ahmad, Mohd Akhir
Service quality and relationship with UUM students satisfaction: a study at Pizza Hut V-mall UUM
description The purpose of this study is to observe whether the service quality offered by the Pizza Hut at V-mall UUM meets the UUM student’s satisfaction. There are two main objectives of this study which are to investigate the relationship between service quality and student satisfaction and to identify the most influence service quality variables on student satisfaction. Service quality is consisting of five sub-dimensions: (1) Reliability, (2) Assurance, (3) Tangible, (4) Empathy and (5) Responsiveness. This research was adapting the SERVQUAL dimension. A quantitative approach was used to measure the relationship between the dependent variable and independent variables. The samples in this study were the students from University Utara Malaysia. The data were analyzed by using Statistical Package for Social Sciences (SPSS) software to obtain descriptive statistics.
format Conference or Workshop Item
author Bahuridin, Syahidahtul Nadia
Ahmad, Mohd Akhir
author_facet Bahuridin, Syahidahtul Nadia
Ahmad, Mohd Akhir
author_sort Bahuridin, Syahidahtul Nadia
title Service quality and relationship with UUM students satisfaction: a study at Pizza Hut V-mall UUM
title_short Service quality and relationship with UUM students satisfaction: a study at Pizza Hut V-mall UUM
title_full Service quality and relationship with UUM students satisfaction: a study at Pizza Hut V-mall UUM
title_fullStr Service quality and relationship with UUM students satisfaction: a study at Pizza Hut V-mall UUM
title_full_unstemmed Service quality and relationship with UUM students satisfaction: a study at Pizza Hut V-mall UUM
title_sort service quality and relationship with uum students satisfaction: a study at pizza hut v-mall uum
publishDate 2019
url http://repo.uum.edu.my/28291/1/STML%202019%201%203.pdf
http://repo.uum.edu.my/28291/
_version_ 1699239513633587200
score 13.211869

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