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Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia

Since 2010, Malaysia is among the first choice travel destination in the global Muslim travel market. To better serve the market, in 2013 Islamic Quality Standard for hotels (IQS) was introduced in Malaysia. However, many are skeptical about its feasibility. It is not clear whether hotels in Malaysi...

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Main Authors: Ahmad, Rozila, Zainol, Noor Azimin, Abu Karim, Mohd Hyrul
Format: Article
Language:English
Published: University of Malaya 2019
Subjects:
GV Recreation Leisure
Online Access:http://repo.uum.edu.my/27773/1/KATHA%2C%20Vol.%2015%2C%2020-45%282019%29.pdf
http://repo.uum.edu.my/27773/
http://doi.org/10.22452/KATHA.vol15no1.2
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spelling my.uum.repo.277732020-10-20T04:01:44Z http://repo.uum.edu.my/27773/ Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia Ahmad, Rozila Zainol, Noor Azimin Abu Karim, Mohd Hyrul GV Recreation Leisure Since 2010, Malaysia is among the first choice travel destination in the global Muslim travel market. To better serve the market, in 2013 Islamic Quality Standard for hotels (IQS) was introduced in Malaysia. However, many are skeptical about its feasibility. It is not clear whether hotels in Malaysia are keen to adopt this standard. Despite the ambiguity, a quantitative study to ascertain the intention to adopt IQS remains scarce. The purpose of this study is to investigate hotel manager’s intention to adopt IQS. A total of 355 questionnaires were distributed to hotel managers throughout Peninsular Malaysia. Based on 72 usable returned questionnaires, it was found that most of the hotel managers were undecided on whether to adopt IQS or not. The percentage of those who were positive about the intention to adopt IQS was only slightly higher than those who were negative about it. Furthermore, it is important to note that the finding is based on marginal response rate where the majority of respondents are Muslim. University of Malaya 2019 Article PeerReviewed application/pdf en http://repo.uum.edu.my/27773/1/KATHA%2C%20Vol.%2015%2C%2020-45%282019%29.pdf Ahmad, Rozila and Zainol, Noor Azimin and Abu Karim, Mohd Hyrul (2019) Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia. Journal of KATHA, 15 (1). pp. 20-45. ISSN 18232159 http://doi.org/10.22452/KATHA.vol15no1.2 doi:10.22452/KATHA.vol15no1.2
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Ahmad, Rozila
Zainol, Noor Azimin
Abu Karim, Mohd Hyrul
Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia
description Since 2010, Malaysia is among the first choice travel destination in the global Muslim travel market. To better serve the market, in 2013 Islamic Quality Standard for hotels (IQS) was introduced in Malaysia. However, many are skeptical about its feasibility. It is not clear whether hotels in Malaysia are keen to adopt this standard. Despite the ambiguity, a quantitative study to ascertain the intention to adopt IQS remains scarce. The purpose of this study is to investigate hotel manager’s intention to adopt IQS. A total of 355 questionnaires were distributed to hotel managers throughout Peninsular Malaysia. Based on 72 usable returned questionnaires, it was found that most of the hotel managers were undecided on whether to adopt IQS or not. The percentage of those who were positive about the intention to adopt IQS was only slightly higher than those who were negative about it. Furthermore, it is important to note that the finding is based on marginal response rate where the majority of respondents are Muslim.
format Article
author Ahmad, Rozila
Zainol, Noor Azimin
Abu Karim, Mohd Hyrul
author_facet Ahmad, Rozila
Zainol, Noor Azimin
Abu Karim, Mohd Hyrul
author_sort Ahmad, Rozila
title Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia
title_short Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia
title_full Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia
title_fullStr Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia
title_full_unstemmed Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia
title_sort intention to adopt islamic quality standard: a study of hotels in peninsular malaysia
publisher University of Malaya
publishDate 2019
url http://repo.uum.edu.my/27773/1/KATHA%2C%20Vol.%2015%2C%2020-45%282019%29.pdf
http://repo.uum.edu.my/27773/
http://doi.org/10.22452/KATHA.vol15no1.2
_version_ 1681491743173771264
score 13.211869

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