Cover Image

Establishing the measurement variables of the chinese hotel guest experience in Malaysia

The growth of the world's tourism industry has developed the hotel industry, and the continuous growth of Chinese outbound tourists has brought opportunities to the Malaysian hotel industry. However, attracting more Chinese outbound tourists to hotels and retaining customers has become a proble...

Full description

Saved in:
Bibliographic Details
Main Authors: Chao, Han, Rashid, Basri
Format: Article
Language:English
Published: Primrose Hall Publishing Group 2020
Subjects:
GV Recreation Leisure
Online Access:http://repo.uum.edu.my/27769/1/IJICC%2011%2011%202020%2026%2042.pdf
http://repo.uum.edu.my/27769/
https://www.ijicc.net/index.php/ijicc-editions/2020/164-vol-11-iss-11
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.27769
record_format eprints
spelling my.uum.repo.277692020-10-20T03:58:39Z http://repo.uum.edu.my/27769/ Establishing the measurement variables of the chinese hotel guest experience in Malaysia Chao, Han Rashid, Basri GV Recreation Leisure The growth of the world's tourism industry has developed the hotel industry, and the continuous growth of Chinese outbound tourists has brought opportunities to the Malaysian hotel industry. However, attracting more Chinese outbound tourists to hotels and retaining customers has become a problem for Malaysian hotels, as guests’ experience highly depends on their evaluation of their visit. The experience is reflected in their evaluation of numerous variables. However, the literature indicates no single, agreed framework to measure hotel visit experience. Hence, this paper evaluates the scale that can measure hotel visit experience. It uses Chinese guests as respondents. To do so, a model consisting of perceived value, satisfaction and commitment on electronic word-of-mouth responses is proposed. Using the pilot research method, the empirical data came from Chinese hotel guests visiting Malaysia hotels, using a survey questionnaire. The study used quantitative approach and Statistical Packages for Social Sciences (SPSS) version 21, utilized for data analysis procedures. This paper has vital significance and purpose, as it fills gaps in the literature on hotel management research. Primrose Hall Publishing Group 2020 Article PeerReviewed application/pdf en http://repo.uum.edu.my/27769/1/IJICC%2011%2011%202020%2026%2042.pdf Chao, Han and Rashid, Basri (2020) Establishing the measurement variables of the chinese hotel guest experience in Malaysia. International Journal of Innovation, Creativity and Change, 11 (11). pp. 26-42. ISSN 2201-1315 https://www.ijicc.net/index.php/ijicc-editions/2020/164-vol-11-iss-11
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Chao, Han
Rashid, Basri
Establishing the measurement variables of the chinese hotel guest experience in Malaysia
description The growth of the world's tourism industry has developed the hotel industry, and the continuous growth of Chinese outbound tourists has brought opportunities to the Malaysian hotel industry. However, attracting more Chinese outbound tourists to hotels and retaining customers has become a problem for Malaysian hotels, as guests’ experience highly depends on their evaluation of their visit. The experience is reflected in their evaluation of numerous variables. However, the literature indicates no single, agreed framework to measure hotel visit experience. Hence, this paper evaluates the scale that can measure hotel visit experience. It uses Chinese guests as respondents. To do so, a model consisting of perceived value, satisfaction and commitment on electronic word-of-mouth responses is proposed. Using the pilot research method, the empirical data came from Chinese hotel guests visiting Malaysia hotels, using a survey questionnaire. The study used quantitative approach and Statistical Packages for Social Sciences (SPSS) version 21, utilized for data analysis procedures. This paper has vital significance and purpose, as it fills gaps in the literature on hotel management research.
format Article
author Chao, Han
Rashid, Basri
author_facet Chao, Han
Rashid, Basri
author_sort Chao, Han
title Establishing the measurement variables of the chinese hotel guest experience in Malaysia
title_short Establishing the measurement variables of the chinese hotel guest experience in Malaysia
title_full Establishing the measurement variables of the chinese hotel guest experience in Malaysia
title_fullStr Establishing the measurement variables of the chinese hotel guest experience in Malaysia
title_full_unstemmed Establishing the measurement variables of the chinese hotel guest experience in Malaysia
title_sort establishing the measurement variables of the chinese hotel guest experience in malaysia
publisher Primrose Hall Publishing Group
publishDate 2020
url http://repo.uum.edu.my/27769/1/IJICC%2011%2011%202020%2026%2042.pdf
http://repo.uum.edu.my/27769/
https://www.ijicc.net/index.php/ijicc-editions/2020/164-vol-11-iss-11
_version_ 1681491742593908736
score 13.211869

Similar Items