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Purchase behavior of retailer own brand label products

This study was conducted to examine the influences of consumers’ perceptions on perceived value, perceived quality, perceived low price and store image on purchase behavior of retailers' own-brand products. The study was conducted at three main retail stores involving 130 respondents. Mall inte...

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Main Authors: Mohd Noor, Nor Azila, Tunku Abaidah, Tunku Nur Atikhah
Format: Article
Language:English
Published: Universidad del Zulia 2019
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/27331/1/O%2035%2023%202019%2044%2061.pdf
http://repo.uum.edu.my/27331/
http://produccioncientificaluz.org/index.php/opcion/issue/view/3284
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record_format eprints
spelling my.uum.repo.273312020-08-13T06:13:50Z http://repo.uum.edu.my/27331/ Purchase behavior of retailer own brand label products Mohd Noor, Nor Azila Tunku Abaidah, Tunku Nur Atikhah HB Economic Theory This study was conducted to examine the influences of consumers’ perceptions on perceived value, perceived quality, perceived low price and store image on purchase behavior of retailers' own-brand products. The study was conducted at three main retail stores involving 130 respondents. Mall intercept survey method was used as a data collection method. Using Smart PLS, data were analyzed. The results showed that perceived quality, perceived low price and store image were positively related to the purchase behavior of retailers' own brands. In conclusion, the perceived value was discovered to be non- significantly related to purchase behavior of retailers' own brands. Universidad del Zulia 2019 Article PeerReviewed application/pdf en http://repo.uum.edu.my/27331/1/O%2035%2023%202019%2044%2061.pdf Mohd Noor, Nor Azila and Tunku Abaidah, Tunku Nur Atikhah (2019) Purchase behavior of retailer own brand label products. OPCION, 35 (23S). pp. 44-61. ISSN 10121587 http://produccioncientificaluz.org/index.php/opcion/issue/view/3284
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Mohd Noor, Nor Azila
Tunku Abaidah, Tunku Nur Atikhah
Purchase behavior of retailer own brand label products
description This study was conducted to examine the influences of consumers’ perceptions on perceived value, perceived quality, perceived low price and store image on purchase behavior of retailers' own-brand products. The study was conducted at three main retail stores involving 130 respondents. Mall intercept survey method was used as a data collection method. Using Smart PLS, data were analyzed. The results showed that perceived quality, perceived low price and store image were positively related to the purchase behavior of retailers' own brands. In conclusion, the perceived value was discovered to be non- significantly related to purchase behavior of retailers' own brands.
format Article
author Mohd Noor, Nor Azila
Tunku Abaidah, Tunku Nur Atikhah
author_facet Mohd Noor, Nor Azila
Tunku Abaidah, Tunku Nur Atikhah
author_sort Mohd Noor, Nor Azila
title Purchase behavior of retailer own brand label products
title_short Purchase behavior of retailer own brand label products
title_full Purchase behavior of retailer own brand label products
title_fullStr Purchase behavior of retailer own brand label products
title_full_unstemmed Purchase behavior of retailer own brand label products
title_sort purchase behavior of retailer own brand label products
publisher Universidad del Zulia
publishDate 2019
url http://repo.uum.edu.my/27331/1/O%2035%2023%202019%2044%2061.pdf
http://repo.uum.edu.my/27331/
http://produccioncientificaluz.org/index.php/opcion/issue/view/3284
_version_ 1675329767801356288
score 13.211869

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