Moderating effect of logistics and supply chain issues on the relationship between entrepreneurial orientation and market orientation
Business expansion either locally or internationally is a vision of most firms, even for small and medium sized enterprises (SMEs). In order to achieve this market expansion, previous studies have identified the importance of market orientation towards superior firms’ performance. At the same time,...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
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RMP Publications
2018
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Online Access: | http://repo.uum.edu.my/27079/1/JSSH%201%202%202018%2027%2034.pdf http://repo.uum.edu.my/27079/ http://doi.org/10.26666/rmp.jssh.2018.2.5 |
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