Social media engagement on Malaysian government agencies Facebook pages: an empirical analysis

The increasing use of social media has led government agencies to take initiatives for using social media as an additional platform, apart from websites, to disseminate information; especially, regarding the services offered by government agencies. However, a paucity of empirical research on social...

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Bibliographic Details
Main Authors: Muhd Nadzir, Maslinda, Harun, Nor Hazlyna, Hassan, Mohamad Ghozali
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
Online Access:http://repo.uum.edu.my/26882/1/JEEIT%202019%20717%20719.pdf
http://repo.uum.edu.my/26882/
http://doi.org/10.1109/JEEIT.2019.8717413
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Summary:The increasing use of social media has led government agencies to take initiatives for using social media as an additional platform, apart from websites, to disseminate information; especially, regarding the services offered by government agencies. However, a paucity of empirical research on social media engagement with regard to government agencies has been recorded. The present study explores social media usage and engagement on Malaysian government agencies' Facebook pages. Eight government agencies with the highest usage of Facebook have been selected. Data are collected from Graph API for the publicly visible posts. The content analysis is conducted on texts and messages. The findings related to social media engagement are presented, revealing that likes are the most common mode of engagement. Further study is required, using statistical analysis, to measure social media engagement on government agencies social media platform.