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Case studies in management and business

Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia is pleased to present this book, which contains a compilation of management and business case studies. The cases in the book are meant for teaching and learning and could be used at both undergraduate and postgraduate l...

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Bibliographic Details
Main Author:	Abdul Rahman, Nora Azureen
Format:	Book
Published:	UUM Press 2020
Subjects:	HD28 Management. Industrial Management
Online Access:	http://repo.uum.edu.my/26755/ https://www.uumpress.com.my/case-studies-in-management-and-business-volume-5
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id	my.uum.repo.26755
record_format	eprints
spelling	my.uum.repo.267552020-01-19T03:14:37Z http://repo.uum.edu.my/26755/ Case studies in management and business Abdul Rahman, Nora Azureen HD28 Management. Industrial Management Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia is pleased to present this book, which contains a compilation of management and business case studies. The cases in the book are meant for teaching and learning and could be used at both undergraduate and postgraduate levels.Specifically, the first case about Damai Industries Sdn Bhd requires students to apply their knowledge of how to manage a business with respect to corporate governance, marketing, financial management and strategic management in order to sustain the business in the long run. The second case study, which is about the credit challenge faced by Mesra Motel, requires students to apply their knowledge of banking and financial management to come up with capital-raising strategies to ensure that the hotel project runs smoothly. The third case about Credit Card Usage, requires students to apply their knowledge of personal finance, credit management and bank management to reduce financial problems due to mismanagement of credit cards. The fourth case about Classy Tech Machinery Sdn Bhd requires students to apply their knowledge of insurance concepts and principles, such as insurance contracts and claims, in making decisions on the liabilities of the company. The fifth case about 5Ds Enterprise requires students to apply their knowledge of human resource management with regards to recruitment, development and management to come up with strategies to retain the company’s workforce. The sixth and last case is about Persuasive Communication. It requires students to apply their knowledge of how to communicate effectively to ensure that ideas, information, knowledge and values reached the target audience. UUM Press 2020 Book PeerReviewed Abdul Rahman, Nora Azureen (2020) Case studies in management and business. UUM Press, Sintok. ISBN 978-967-2363-04-0 https://www.uumpress.com.my/case-studies-in-management-and-business-volume-5
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutional Repository
url_provider	http://repo.uum.edu.my/
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Abdul Rahman, Nora Azureen Case studies in management and business
description	Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia is pleased to present this book, which contains a compilation of management and business case studies. The cases in the book are meant for teaching and learning and could be used at both undergraduate and postgraduate levels.Specifically, the first case about Damai Industries Sdn Bhd requires students to apply their knowledge of how to manage a business with respect to corporate governance, marketing, financial management and strategic management in order to sustain the business in the long run. The second case study, which is about the credit challenge faced by Mesra Motel, requires students to apply their knowledge of banking and financial management to come up with capital-raising strategies to ensure that the hotel project runs smoothly. The third case about Credit Card Usage, requires students to apply their knowledge of personal finance, credit management and bank management to reduce financial problems due to mismanagement of credit cards. The fourth case about Classy Tech Machinery Sdn Bhd requires students to apply their knowledge of insurance concepts and principles, such as insurance contracts and claims, in making decisions on the liabilities of the company. The fifth case about 5Ds Enterprise requires students to apply their knowledge of human resource management with regards to recruitment, development and management to come up with strategies to retain the company’s workforce. The sixth and last case is about Persuasive Communication. It requires students to apply their knowledge of how to communicate effectively to ensure that ideas, information, knowledge and values reached the target audience.
format	Book
author	Abdul Rahman, Nora Azureen
author_facet	Abdul Rahman, Nora Azureen
author_sort	Abdul Rahman, Nora Azureen
title	Case studies in management and business
title_short	Case studies in management and business
title_full	Case studies in management and business
title_fullStr	Case studies in management and business
title_full_unstemmed	Case studies in management and business
title_sort	case studies in management and business
publisher	UUM Press
publishDate	2020
url	http://repo.uum.edu.my/26755/ https://www.uumpress.com.my/case-studies-in-management-and-business-volume-5
_version_	1657490381454966784
score	13.211869

Case studies in management and business

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