Staff View: Non-business e-commerce in Malaysia: An investigation of key adoption

Non-business e-commerce in Malaysia: An investigation of key adoption

Problem statement: Non-business EC is a relatively new research niche in the general e-commerce stream. Application of e-commerce by profit oriented organization already become bread and butter but still limited applied in non-business sectors such as academic institutions (as in the present study...

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Main Authors:	Igau, Oswald Aisat, Mohd Kassim, Abdul Wahid, Tahajuddin, Sulaiman, Ndubisi, Nelson Oly, Hassan, Mohamad Ghozali
Format:	Article
Language:	English
Published:	2010 Science Publications 2011
Subjects:	HF5601 Accounting
Online Access:	http://repo.uum.edu.my/2662/1/ajebasp.2011.177.185.pdf http://repo.uum.edu.my/2662/ http://www.thescipub.com/home.php
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spelling	my.uum.repo.26622016-04-24T03:00:48Z http://repo.uum.edu.my/2662/ Non-business e-commerce in Malaysia: An investigation of key adoption Igau, Oswald Aisat Mohd Kassim, Abdul Wahid Tahajuddin, Sulaiman Ndubisi, Nelson Oly Hassan, Mohamad Ghozali HF5601 Accounting Problem statement: Non-business EC is a relatively new research niche in the general e-commerce stream. Application of e-commerce by profit oriented organization already become bread and butter but still limited applied in non-business sectors such as academic institutions (as in the present study), non-profit organizations, religious organizations and government agencies. Nowadays e-commerce becomes crucially essential in reducing their expenses and improving their operations.Therefore, application of this new innovation should enhance to no non-business sectors to be livelier.Understanding the key factors of facilitating and adopting the e-commerce in non-business are still need to enrich in particularly within Malaysian context. A field survey was conducted to determine key factors that facilitate the adoption of non-business EC in Malaysian Universities. Approach: One main focus of IT implementation research has been to determine why people accept or reject new technology. The current research will explore why Non-business institutions will accept or reject e- commerce. Since e-commerce adoption decision is a strategic one, a comprehensive list of potential facilitators and non-facilitators for the strategic use of information technology was derived from past research. Thus factors used as the basis for collecting data from 65 schools, centers and units from 5 public universities in Kota Kinabalu and Kuala Lumpur. These data were factor-analyzed to determine the key underlying dimensions of facilitators. On the basis of the resulting 5 dimensions namely, relative advantage, network orientation, information efficiency, innovativeness and competitiveness, regression analysis was done to determine the impact of the 5 dimensions on adoption. Results: They suggest that relative advantage, network orientation and information efficiency are the most important facilitators to the used of e-commerce in non-business sectors. Inhibitors were not estimated eventually, as there were no non-users among the respondents. Conclusion: The results implies the non-business sectors should look into advantages, network orientation and information efficiency as a strategic based for implementing e-commerce in more effective manner to achieve their goals. 2010 Science Publications 2011 Article PeerReviewed application/pdf en http://repo.uum.edu.my/2662/1/ajebasp.2011.177.185.pdf Igau, Oswald Aisat and Mohd Kassim, Abdul Wahid and Tahajuddin, Sulaiman and Ndubisi, Nelson Oly and Hassan, Mohamad Ghozali (2011) Non-business e-commerce in Malaysia: An investigation of key adoption. American Journal of Economics and Business Administration, 3 (1). pp. 177-185. ISSN 1945-5488 http://www.thescipub.com/home.php
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HF5601 Accounting
spellingShingle	HF5601 Accounting Igau, Oswald Aisat Mohd Kassim, Abdul Wahid Tahajuddin, Sulaiman Ndubisi, Nelson Oly Hassan, Mohamad Ghozali Non-business e-commerce in Malaysia: An investigation of key adoption
description	Problem statement: Non-business EC is a relatively new research niche in the general e-commerce stream. Application of e-commerce by profit oriented organization already become bread and butter but still limited applied in non-business sectors such as academic institutions (as in the present study), non-profit organizations, religious organizations and government agencies. Nowadays e-commerce becomes crucially essential in reducing their expenses and improving their operations.Therefore, application of this new innovation should enhance to no non-business sectors to be livelier.Understanding the key factors of facilitating and adopting the e-commerce in non-business are still need to enrich in particularly within Malaysian context. A field survey was conducted to determine key factors that facilitate the adoption of non-business EC in Malaysian Universities. Approach: One main focus of IT implementation research has been to determine why people accept or reject new technology. The current research will explore why Non-business institutions will accept or reject e- commerce. Since e-commerce adoption decision is a strategic one, a comprehensive list of potential facilitators and non-facilitators for the strategic use of information technology was derived from past research. Thus factors used as the basis for collecting data from 65 schools, centers and units from 5 public universities in Kota Kinabalu and Kuala Lumpur. These data were factor-analyzed to determine the key underlying dimensions of facilitators. On the basis of the resulting 5 dimensions namely, relative advantage, network orientation, information efficiency, innovativeness and competitiveness, regression analysis was done to determine the impact of the 5 dimensions on adoption. Results: They suggest that relative advantage, network orientation and information efficiency are the most important facilitators to the used of e-commerce in non-business sectors. Inhibitors were not estimated eventually, as there were no non-users among the respondents. Conclusion: The results implies the non-business sectors should look into advantages, network orientation and information efficiency as a strategic based for implementing e-commerce in more effective manner to achieve their goals.
format	Article
author	Igau, Oswald Aisat Mohd Kassim, Abdul Wahid Tahajuddin, Sulaiman Ndubisi, Nelson Oly Hassan, Mohamad Ghozali
author_facet	Igau, Oswald Aisat Mohd Kassim, Abdul Wahid Tahajuddin, Sulaiman Ndubisi, Nelson Oly Hassan, Mohamad Ghozali
author_sort	Igau, Oswald Aisat
title	Non-business e-commerce in Malaysia: An investigation of key adoption
title_short	Non-business e-commerce in Malaysia: An investigation of key adoption
title_full	Non-business e-commerce in Malaysia: An investigation of key adoption
title_fullStr	Non-business e-commerce in Malaysia: An investigation of key adoption
title_full_unstemmed	Non-business e-commerce in Malaysia: An investigation of key adoption
title_sort	non-business e-commerce in malaysia: an investigation of key adoption
publisher	2010 Science Publications
publishDate	2011
url	http://repo.uum.edu.my/2662/1/ajebasp.2011.177.185.pdf http://repo.uum.edu.my/2662/ http://www.thescipub.com/home.php
_version_	1644278295158587392
score	13.211869

Non-business e-commerce in Malaysia: An investigation of key adoption

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