Crowdsourcing for ideas: a review of motivational factors and challenges in open innovation communities
Crowdsourcing introduces new perspectives in = innovation, allowing for new products and services to shift away from the traditional manufacture-centric model to a more user-centric one. In order for businesses to reap the benefits of open innovation, it is necessary to understand the factors that m...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26395/1/PJST%2025%20S%202017%2069%2078.pdf http://repo.uum.edu.my/26395/ http://www.pertanika.upm.edu.my/view_archives.php?journal=JST-25-S-10 |
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