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Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia

Globally, going- green is a growing trend within the hotel industry. The past several decades have seen a growing awareness amongst hoteliers and investors regarding the environmental and social impacts of hotel development and operations. This conceptual paper aims to investigate the influence of e...

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Main Authors: Nor Azam, Nor Rabiatul Adawiyah, Rashid, Basri, Zainol, Noor Azimin
Format: Article
Language:English
Published: Global Academic Excellence 2017
Subjects:
GV Recreation Leisure
Online Access:http://repo.uum.edu.my/26350/1/JTHEM%202%205%202017%201%2017.pdf
http://repo.uum.edu.my/26350/
http://www.jthem.com/archived.asm
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spelling my.uum.repo.263502019-08-28T06:26:28Z http://repo.uum.edu.my/26350/ Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia Nor Azam, Nor Rabiatul Adawiyah Rashid, Basri Zainol, Noor Azimin GV Recreation Leisure Globally, going- green is a growing trend within the hotel industry. The past several decades have seen a growing awareness amongst hoteliers and investors regarding the environmental and social impacts of hotel development and operations. This conceptual paper aims to investigate the influence of environmental knowledge and perceived value on a visit to a green resort. At present, inadequate information related to environmental knowledge among guests who are considering to make a visit to a green resort has become the main impediment to both local and international marketers in developing a successful business and marketing strategies about green products or services. Thus, it is imperative to understand guests’ perceived values about green resorts, especially in Malaysia. Applying desk analysis through an indepth reviews of literatures, this paper suggest there is theoretical evidence that suggest the relationship between customer environmental knowledge and their perceived values namely functional value, social value, epistemic value and emotional value. The findings of this study will provide an insight into the practices of green resort practitioners. It is feasible for green resort practitioners to promote of environmental activities to encourage the use of environmentaly products and services, encouragement of the involvement of green resort guest in reuse, recycling and thus helping to preserve the environment. Global Academic Excellence 2017 Article PeerReviewed application/pdf en http://repo.uum.edu.my/26350/1/JTHEM%202%205%202017%201%2017.pdf Nor Azam, Nor Rabiatul Adawiyah and Rashid, Basri and Zainol, Noor Azimin (2017) Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia. Journal of Tourism, Hospitality and Environment Management, 2 (5). pp. 1-17. ISSN 0128-178X http://www.jthem.com/archived.asm
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Nor Azam, Nor Rabiatul Adawiyah
Rashid, Basri
Zainol, Noor Azimin
Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia
description Globally, going- green is a growing trend within the hotel industry. The past several decades have seen a growing awareness amongst hoteliers and investors regarding the environmental and social impacts of hotel development and operations. This conceptual paper aims to investigate the influence of environmental knowledge and perceived value on a visit to a green resort. At present, inadequate information related to environmental knowledge among guests who are considering to make a visit to a green resort has become the main impediment to both local and international marketers in developing a successful business and marketing strategies about green products or services. Thus, it is imperative to understand guests’ perceived values about green resorts, especially in Malaysia. Applying desk analysis through an indepth reviews of literatures, this paper suggest there is theoretical evidence that suggest the relationship between customer environmental knowledge and their perceived values namely functional value, social value, epistemic value and emotional value. The findings of this study will provide an insight into the practices of green resort practitioners. It is feasible for green resort practitioners to promote of environmental activities to encourage the use of environmentaly products and services, encouragement of the involvement of green resort guest in reuse, recycling and thus helping to preserve the environment.
format Article
author Nor Azam, Nor Rabiatul Adawiyah
Rashid, Basri
Zainol, Noor Azimin
author_facet Nor Azam, Nor Rabiatul Adawiyah
Rashid, Basri
Zainol, Noor Azimin
author_sort Nor Azam, Nor Rabiatul Adawiyah
title Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia
title_short Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia
title_full Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia
title_fullStr Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia
title_full_unstemmed Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia
title_sort conceptualizing the influence of environmental knowledge on perceived visit value to green resort in malaysia
publisher Global Academic Excellence
publishDate 2017
url http://repo.uum.edu.my/26350/1/JTHEM%202%205%202017%201%2017.pdf
http://repo.uum.edu.my/26350/
http://www.jthem.com/archived.asm
_version_ 1644284578500706304
score 13.211869

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