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Asian broadcasters telling compelling stories using technology: a case study from Malaysia.

Stories are significant on their own when they are given meaning as a consequence of the process by which they are constructed. Technology enables new forms of storytelling among broadcasters, eventually getting the message out impacting larger audiences. Audiences understand reality in a way that i...

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Main Authors: Ponnan, Ramachandran, Raja Azhar, Raja Ridzuan, Yang, Lai Fong, Tan, Poh Ling, Khan, Nabeel
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
T Technology (General)
Online Access:http://repo.uum.edu.my/26288/1/QRS%202018%201%207.pdf
http://repo.uum.edu.my/26288/
https://qualitative-research-conference.com/index.php/qrc-2018/proceedings
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spelling my.uum.repo.262882019-08-06T08:24:26Z http://repo.uum.edu.my/26288/ Asian broadcasters telling compelling stories using technology: a case study from Malaysia. Ponnan, Ramachandran Raja Azhar, Raja Ridzuan Yang, Lai Fong Tan, Poh Ling Khan, Nabeel T Technology (General) Stories are significant on their own when they are given meaning as a consequence of the process by which they are constructed. Technology enables new forms of storytelling among broadcasters, eventually getting the message out impacting larger audiences. Audiences understand reality in a way that is congruent with the constructions of meaning either directly or through mediated socialization. Today, the media has become a powerful tool in this socialization process that audiences tend to refer to reality as portrayed in media. A collaborative research with the Asian-Pacific Institute for Broadcasting Development (AIBD) elicited and received feedback from 28 of their member countries. The study enquired how Asian broadcasters perceived their challenges in storytelling and crafted their opportunities for broadcasting. It became evident that broadcasters tell ‘big stories’ in quick succession to be relevant by using strategic enablers in particular ways. The transition from traditional media platforms to social media platforms was reported to reinforce storytelling skills. This finding was triangulated empirically at a mass celebration and storytelling event. The technological disruption experienced throughout this study shall be the future challenge to engage ‘a streamlined world of shared platforms that will empower broadcasters’. 2018 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/26288/1/QRS%202018%201%207.pdf Ponnan, Ramachandran and Raja Azhar, Raja Ridzuan and Yang, Lai Fong and Tan, Poh Ling and Khan, Nabeel (2018) Asian broadcasters telling compelling stories using technology: a case study from Malaysia. In: 3 rd UUM International Qualitative Research Conference (QRC), 10-12 July 2018, Melaka, Malaysia. https://qualitative-research-conference.com/index.php/qrc-2018/proceedings
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Ponnan, Ramachandran
Raja Azhar, Raja Ridzuan
Yang, Lai Fong
Tan, Poh Ling
Khan, Nabeel
Asian broadcasters telling compelling stories using technology: a case study from Malaysia.
description Stories are significant on their own when they are given meaning as a consequence of the process by which they are constructed. Technology enables new forms of storytelling among broadcasters, eventually getting the message out impacting larger audiences. Audiences understand reality in a way that is congruent with the constructions of meaning either directly or through mediated socialization. Today, the media has become a powerful tool in this socialization process that audiences tend to refer to reality as portrayed in media. A collaborative research with the Asian-Pacific Institute for Broadcasting Development (AIBD) elicited and received feedback from 28 of their member countries. The study enquired how Asian broadcasters perceived their challenges in storytelling and crafted their opportunities for broadcasting. It became evident that broadcasters tell ‘big stories’ in quick succession to be relevant by using strategic enablers in particular ways. The transition from traditional media platforms to social media platforms was reported to reinforce storytelling skills. This finding was triangulated empirically at a mass celebration and storytelling event. The technological disruption experienced throughout this study shall be the future challenge to engage ‘a streamlined world of shared platforms that will empower broadcasters’.
format Conference or Workshop Item
author Ponnan, Ramachandran
Raja Azhar, Raja Ridzuan
Yang, Lai Fong
Tan, Poh Ling
Khan, Nabeel
author_facet Ponnan, Ramachandran
Raja Azhar, Raja Ridzuan
Yang, Lai Fong
Tan, Poh Ling
Khan, Nabeel
author_sort Ponnan, Ramachandran
title Asian broadcasters telling compelling stories using technology: a case study from Malaysia.
title_short Asian broadcasters telling compelling stories using technology: a case study from Malaysia.
title_full Asian broadcasters telling compelling stories using technology: a case study from Malaysia.
title_fullStr Asian broadcasters telling compelling stories using technology: a case study from Malaysia.
title_full_unstemmed Asian broadcasters telling compelling stories using technology: a case study from Malaysia.
title_sort asian broadcasters telling compelling stories using technology: a case study from malaysia.
publishDate 2018
url http://repo.uum.edu.my/26288/1/QRS%202018%201%207.pdf
http://repo.uum.edu.my/26288/
https://qualitative-research-conference.com/index.php/qrc-2018/proceedings
_version_ 1644284560136994816
score 13.211869

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