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The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme

The aim of this paper is to discuss the several dominant research approaches incorporated by the intercultural researchers of the past. These approaches are elaborated into two different manners. Firstly, an overview of the six prominent theoretical approaches is discussed briefly along with the lac...

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Main Author: Mohammed, Rosli
Format: Article
Published: 2015
Subjects:
PL Languages and literatures of Eastern Asia, Africa, Oceania
Online Access:http://repo.uum.edu.my/26185/
http://doi.org/10.7146/tifo.v9i2.25354
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spelling my.uum.repo.261852019-07-07T07:34:48Z http://repo.uum.edu.my/26185/ The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme Mohammed, Rosli PL Languages and literatures of Eastern Asia, Africa, Oceania The aim of this paper is to discuss the several dominant research approaches incorporated by the intercultural researchers of the past. These approaches are elaborated into two different manners. Firstly, an overview of the six prominent theoretical approaches is discussed briefly along with the lacking and culture-specific elements in the approaches are witnessed. Secondly, culture general approaches are considered with their importance in the research practice regarding their culture general nature. Following with the remarkable contributions towards the current body of knowledge by Lily A. Arasaratnam in intercultural communication competence (ICC). In addition, it is also pointed out that how she developed such culture general models of ICC with a thorough discussion on the series of her culture general models. It is noticed from the literature on intercultural competence that previous approaches and culture general model are mostly addressed in the Western context. Even though context does matter a lot in the intercultural research. Therefore, it is suggested to explore these approaches and culture general models of multiple cultural perspectives, especially in Non-Western contexts to validate their culture-general nature. 2015 Article PeerReviewed Mohammed, Rosli (2015) The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme. Journal of Islamic Research, 9 (2). pp. 88-125. ISSN 1901-9580 http://doi.org/10.7146/tifo.v9i2.25354 doi:10.7146/tifo.v9i2.25354
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
topic PL Languages and literatures of Eastern Asia, Africa, Oceania
spellingShingle PL Languages and literatures of Eastern Asia, Africa, Oceania
Mohammed, Rosli
The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme
description The aim of this paper is to discuss the several dominant research approaches incorporated by the intercultural researchers of the past. These approaches are elaborated into two different manners. Firstly, an overview of the six prominent theoretical approaches is discussed briefly along with the lacking and culture-specific elements in the approaches are witnessed. Secondly, culture general approaches are considered with their importance in the research practice regarding their culture general nature. Following with the remarkable contributions towards the current body of knowledge by Lily A. Arasaratnam in intercultural communication competence (ICC). In addition, it is also pointed out that how she developed such culture general models of ICC with a thorough discussion on the series of her culture general models. It is noticed from the literature on intercultural competence that previous approaches and culture general model are mostly addressed in the Western context. Even though context does matter a lot in the intercultural research. Therefore, it is suggested to explore these approaches and culture general models of multiple cultural perspectives, especially in Non-Western contexts to validate their culture-general nature.
format Article
author Mohammed, Rosli
author_facet Mohammed, Rosli
author_sort Mohammed, Rosli
title The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme
title_short The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme
title_full The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme
title_fullStr The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme
title_full_unstemmed The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme
title_sort impact of character branding through media: a case study of tv al-hijrah’s ustaz celebrity programme
publishDate 2015
url http://repo.uum.edu.my/26185/
http://doi.org/10.7146/tifo.v9i2.25354
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score 13.211869

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