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Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia

Despite of the world global crisis, Indonesia are able to record high and consistent economic growth, it also gain a strong and increasing domestic consumption number. The growing number of Indonesian middle-class that attract investors and businessmen, but the attraction has indirectly cause a vici...

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Main Authors: Anggrianto, Christian, Shaari, Nassiriah, Abdul Hamid, Norsiah
Format: Article
Language:English
Published: The Institute of Research & Community Outreach 2018
Subjects:
QA75 Electronic computers. Computer science
Online Access:http://repo.uum.edu.my/26095/1/N%2017%201%202017%2030%2036.pdf
http://repo.uum.edu.my/26095/
http://doi.org/10.9744/nirmana.17.1.30-36
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spelling my.uum.repo.260952019-06-02T01:11:05Z http://repo.uum.edu.my/26095/ Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia Anggrianto, Christian Shaari, Nassiriah Abdul Hamid, Norsiah QA75 Electronic computers. Computer science Despite of the world global crisis, Indonesia are able to record high and consistent economic growth, it also gain a strong and increasing domestic consumption number. The growing number of Indonesian middle-class that attract investors and businessmen, but the attraction has indirectly cause a vicious competition between businesses to seize the middle-class market.Therefore, this research aims to identified the most important factor in building a unique selling preposition to reach out to the middle-class consumer in Indonesia. The basic theory that used in this research are Unique selling proposition, positioning, branding, and the middle class market. The research method that will be used is triangulation research method, a method that often use in social science research, it refer to the application and combination of several methods focusing on the same phenomenon. The Institute of Research & Community Outreach 2018 Article PeerReviewed application/pdf en http://repo.uum.edu.my/26095/1/N%2017%201%202017%2030%2036.pdf Anggrianto, Christian and Shaari, Nassiriah and Abdul Hamid, Norsiah (2018) Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia. Nirmana, 17 (1). pp. 30-36. ISSN 0215-0905 http://doi.org/10.9744/nirmana.17.1.30-36 doi:10.9744/nirmana.17.1.30-36
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic QA75 Electronic computers. Computer science
spellingShingle QA75 Electronic computers. Computer science
Anggrianto, Christian
Shaari, Nassiriah
Abdul Hamid, Norsiah
Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia
description Despite of the world global crisis, Indonesia are able to record high and consistent economic growth, it also gain a strong and increasing domestic consumption number. The growing number of Indonesian middle-class that attract investors and businessmen, but the attraction has indirectly cause a vicious competition between businesses to seize the middle-class market.Therefore, this research aims to identified the most important factor in building a unique selling preposition to reach out to the middle-class consumer in Indonesia. The basic theory that used in this research are Unique selling proposition, positioning, branding, and the middle class market. The research method that will be used is triangulation research method, a method that often use in social science research, it refer to the application and combination of several methods focusing on the same phenomenon.
format Article
author Anggrianto, Christian
Shaari, Nassiriah
Abdul Hamid, Norsiah
author_facet Anggrianto, Christian
Shaari, Nassiriah
Abdul Hamid, Norsiah
author_sort Anggrianto, Christian
title Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia
title_short Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia
title_full Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia
title_fullStr Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia
title_full_unstemmed Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia
title_sort faktor terpenting dalam membangun unique selling proposition untuk menjangkau konsumen kelas menengah indonesia
publisher The Institute of Research & Community Outreach
publishDate 2018
url http://repo.uum.edu.my/26095/1/N%2017%201%202017%2030%2036.pdf
http://repo.uum.edu.my/26095/
http://doi.org/10.9744/nirmana.17.1.30-36
_version_ 1644284505360433152
score 13.211869

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