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A study of the effect of market orientation on Malaysian automotive industry supply chain performance

The liberation of world trade has significantly reduced Malaysian government protectionism of its national automotive industry. Local manufacturers have to strive for excellence in order to be able to compete in a business world that is dominated by a few big players. They cannot compete without exc...

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Main Authors: Ashari, Hasbullah, Yusof, Yuhanis, Mohd Zamani, Siti Norhasmaedayu, Abdul Talib, Asmat Nizam
Format: Article
Language:English
Published: IJTech 2018
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/25953/1/IJT%208%202018%201651%201657.pdf
http://repo.uum.edu.my/25953/
http://doi.org/10.14716/ijtech.v9i8.2749
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spelling my.uum.repo.259532019-04-18T00:57:53Z http://repo.uum.edu.my/25953/ A study of the effect of market orientation on Malaysian automotive industry supply chain performance Ashari, Hasbullah Yusof, Yuhanis Mohd Zamani, Siti Norhasmaedayu Abdul Talib, Asmat Nizam HD28 Management. Industrial Management The liberation of world trade has significantly reduced Malaysian government protectionism of its national automotive industry. Local manufacturers have to strive for excellence in order to be able to compete in a business world that is dominated by a few big players. They cannot compete without excellent organizational behavior and culture. One of the important aspects of organizational culture and behavior is market orientation. A company’s ability to win orders depends on how much it and the other companies in the supply chain are able to understand, translate and act upon customer requirements. This study is devoted to analyzing the relationship between market orientation, supply chain management, and the supply chain performance of all the industry’s supply chain players. It also examines the mediating effect of supply chain management. Data were collected from manufacturers and suppliers in the automotive industry in Malaysia through questionnaires. Structural Equation Modeling (PLS-SEM) was employed to test the above relationship. The results indicate that supply chain management mediates the relationship between market orientation and supply chain performance. However, they also show that the relationship between market orientation and supply chain performance is insignificant.This finding has a major implication for policymakers and manufacturers, as will be discussed in this paper. IJTech 2018 Article PeerReviewed application/pdf en http://repo.uum.edu.my/25953/1/IJT%208%202018%201651%201657.pdf Ashari, Hasbullah and Yusof, Yuhanis and Mohd Zamani, Siti Norhasmaedayu and Abdul Talib, Asmat Nizam (2018) A study of the effect of market orientation on Malaysian automotive industry supply chain performance. International Journal of Technology, 9 (8). pp. 1651-1657. ISSN 2086-9614 http://doi.org/10.14716/ijtech.v9i8.2749 doi:10.14716/ijtech.v9i8.2749
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Ashari, Hasbullah
Yusof, Yuhanis
Mohd Zamani, Siti Norhasmaedayu
Abdul Talib, Asmat Nizam
A study of the effect of market orientation on Malaysian automotive industry supply chain performance
description The liberation of world trade has significantly reduced Malaysian government protectionism of its national automotive industry. Local manufacturers have to strive for excellence in order to be able to compete in a business world that is dominated by a few big players. They cannot compete without excellent organizational behavior and culture. One of the important aspects of organizational culture and behavior is market orientation. A company’s ability to win orders depends on how much it and the other companies in the supply chain are able to understand, translate and act upon customer requirements. This study is devoted to analyzing the relationship between market orientation, supply chain management, and the supply chain performance of all the industry’s supply chain players. It also examines the mediating effect of supply chain management. Data were collected from manufacturers and suppliers in the automotive industry in Malaysia through questionnaires. Structural Equation Modeling (PLS-SEM) was employed to test the above relationship. The results indicate that supply chain management mediates the relationship between market orientation and supply chain performance. However, they also show that the relationship between market orientation and supply chain performance is insignificant.This finding has a major implication for policymakers and manufacturers, as will be discussed in this paper.
format Article
author Ashari, Hasbullah
Yusof, Yuhanis
Mohd Zamani, Siti Norhasmaedayu
Abdul Talib, Asmat Nizam
author_facet Ashari, Hasbullah
Yusof, Yuhanis
Mohd Zamani, Siti Norhasmaedayu
Abdul Talib, Asmat Nizam
author_sort Ashari, Hasbullah
title A study of the effect of market orientation on Malaysian automotive industry supply chain performance
title_short A study of the effect of market orientation on Malaysian automotive industry supply chain performance
title_full A study of the effect of market orientation on Malaysian automotive industry supply chain performance
title_fullStr A study of the effect of market orientation on Malaysian automotive industry supply chain performance
title_full_unstemmed A study of the effect of market orientation on Malaysian automotive industry supply chain performance
title_sort study of the effect of market orientation on malaysian automotive industry supply chain performance
publisher IJTech
publishDate 2018
url http://repo.uum.edu.my/25953/1/IJT%208%202018%201651%201657.pdf
http://repo.uum.edu.my/25953/
http://doi.org/10.14716/ijtech.v9i8.2749
_version_ 1644284464820387840
score 13.211869

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