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Measuring important success factors in knowledge sharing behavior among online business network users using analytical hierarchy process

Researchers believe that social network such as facebook is an innovative knowledge sharing technology. The increase use of social network each year has shown that these effective medium can be extended beyond simple communication within a community. A few studies were conducted to explore knowledge...

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Main Author: Zakaria, Ruzleeta
Format: Article
Language:English
Published: 2018
Subjects:
H Social Sciences (General)
Online Access:http://repo.uum.edu.my/25841/1/IJAFB-2018-12-06-09-1.pdf
http://repo.uum.edu.my/25841/
http://www.ijafb.com
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spelling my.uum.repo.258412019-04-04T07:02:09Z http://repo.uum.edu.my/25841/ Measuring important success factors in knowledge sharing behavior among online business network users using analytical hierarchy process Zakaria, Ruzleeta H Social Sciences (General) Researchers believe that social network such as facebook is an innovative knowledge sharing technology. The increase use of social network each year has shown that these effective medium can be extended beyond simple communication within a community. A few studies were conducted to explore knowledge sharing behaviour among social network users. However, research study that focuses on online business network users still has not been explored yet. Communication among online business network users within the community is important in sharing and exchanging knowledge. This will lead to factors that motivate them to share knowledge through online communication. Identifying factors in online knowledge sharing behaviour is essential in order to improve their communication and business activities. Thus, this research is intended to identify the most important factors in knowledge sharing behaviour among online business network users by using Analytical Hierarchy Process (AHP). AHP technique is used to prioritize eleven factors which are reciprocal benefits, altruism, mutual trust, identification, reputation, social network ties, shared vision, shared interest, computer self-efficacy, technology innovation and controllability. This study will benefit virtual entrepreneurs as it provide ways to recognize the important factors in sharing knowledge and to improve their communication, business activities and contribution to the existence of long term sustainability of online business through social network. 2018-07-07 Article PeerReviewed application/pdf en http://repo.uum.edu.my/25841/1/IJAFB-2018-12-06-09-1.pdf Zakaria, Ruzleeta (2018) Measuring important success factors in knowledge sharing behavior among online business network users using analytical hierarchy process. INTERNATIONAL JOURNAL OF ACCOUNTING, FINANCE AND BUSINESS, 3 (12). pp. 91-100. ISSN 0128-1844 http://www.ijafb.com
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Zakaria, Ruzleeta
Measuring important success factors in knowledge sharing behavior among online business network users using analytical hierarchy process
description Researchers believe that social network such as facebook is an innovative knowledge sharing technology. The increase use of social network each year has shown that these effective medium can be extended beyond simple communication within a community. A few studies were conducted to explore knowledge sharing behaviour among social network users. However, research study that focuses on online business network users still has not been explored yet. Communication among online business network users within the community is important in sharing and exchanging knowledge. This will lead to factors that motivate them to share knowledge through online communication. Identifying factors in online knowledge sharing behaviour is essential in order to improve their communication and business activities. Thus, this research is intended to identify the most important factors in knowledge sharing behaviour among online business network users by using Analytical Hierarchy Process (AHP). AHP technique is used to prioritize eleven factors which are reciprocal benefits, altruism, mutual trust, identification, reputation, social network ties, shared vision, shared interest, computer self-efficacy, technology innovation and controllability. This study will benefit virtual entrepreneurs as it provide ways to recognize the important factors in sharing knowledge and to improve their communication, business activities and contribution to the existence of long term sustainability of online business through social network.
format Article
author Zakaria, Ruzleeta
author_facet Zakaria, Ruzleeta
author_sort Zakaria, Ruzleeta
title Measuring important success factors in knowledge sharing behavior among online business network users using analytical hierarchy process
title_short Measuring important success factors in knowledge sharing behavior among online business network users using analytical hierarchy process
title_full Measuring important success factors in knowledge sharing behavior among online business network users using analytical hierarchy process
title_fullStr Measuring important success factors in knowledge sharing behavior among online business network users using analytical hierarchy process
title_full_unstemmed Measuring important success factors in knowledge sharing behavior among online business network users using analytical hierarchy process
title_sort measuring important success factors in knowledge sharing behavior among online business network users using analytical hierarchy process
publishDate 2018
url http://repo.uum.edu.my/25841/1/IJAFB-2018-12-06-09-1.pdf
http://repo.uum.edu.my/25841/
http://www.ijafb.com
_version_ 1644284440571019264
score 13.211869

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