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Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective

The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the paid labour force. In spite of the growing demand for childcare services and their critical role in the development of children, childcare providers have faced a high job turnover ra...

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Main Authors: Sulaiman, Yaty, Othman, Abdul Rahim, Perumal, Selvan, Hussin, Zolkafli
Format: Article
Language:English
Published: Penerbit UTM Press 2013
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/25731/1/JT%2064%202%202013%20133%20138.pdf
http://repo.uum.edu.my/25731/
https://sainshumanika.utm.my/index.php/sainshumanika/article/view/53
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spelling my.uum.repo.257312019-03-10T06:56:24Z http://repo.uum.edu.my/25731/ Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective Sulaiman, Yaty Othman, Abdul Rahim Perumal, Selvan Hussin, Zolkafli HD28 Management. Industrial Management The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the paid labour force. In spite of the growing demand for childcare services and their critical role in the development of children, childcare providers have faced a high job turnover rate among the employees and difficulty in retaining the employees for a long period. This happen because the employees are not satisfied with their job, which, in turn, contribute to a high job turnover. It is very important for children to have stability of care through satisfied employees at the childcare centres because it is understood that if the employees of childcare centres are dissatisfied, than it could have a negative impact on children under care as well as the childcares’ quality. Thus, if childcare providers want to improve the quality of their childcare centres than the employees’ quality must be nurtured first. To nurture this quality we have to first ensure their work and job satisfaction. One of the many factors that contribute to employee job satisfaction is through internal market orientation. Hence, this study will try to understand the employee job satisfaction through internal market orientation. Finally, the study presents some suggestions for further studies that can be conducted in the future. Penerbit UTM Press 2013 Article PeerReviewed application/pdf en http://repo.uum.edu.my/25731/1/JT%2064%202%202013%20133%20138.pdf Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan and Hussin, Zolkafli (2013) Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective. Jurnal Teknologi, 64 (2). pp. 133-138. ISSN 0127-9696 https://sainshumanika.utm.my/index.php/sainshumanika/article/view/53
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Sulaiman, Yaty
Othman, Abdul Rahim
Perumal, Selvan
Hussin, Zolkafli
Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective
description The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the paid labour force. In spite of the growing demand for childcare services and their critical role in the development of children, childcare providers have faced a high job turnover rate among the employees and difficulty in retaining the employees for a long period. This happen because the employees are not satisfied with their job, which, in turn, contribute to a high job turnover. It is very important for children to have stability of care through satisfied employees at the childcare centres because it is understood that if the employees of childcare centres are dissatisfied, than it could have a negative impact on children under care as well as the childcares’ quality. Thus, if childcare providers want to improve the quality of their childcare centres than the employees’ quality must be nurtured first. To nurture this quality we have to first ensure their work and job satisfaction. One of the many factors that contribute to employee job satisfaction is through internal market orientation. Hence, this study will try to understand the employee job satisfaction through internal market orientation. Finally, the study presents some suggestions for further studies that can be conducted in the future.
format Article
author Sulaiman, Yaty
Othman, Abdul Rahim
Perumal, Selvan
Hussin, Zolkafli
author_facet Sulaiman, Yaty
Othman, Abdul Rahim
Perumal, Selvan
Hussin, Zolkafli
author_sort Sulaiman, Yaty
title Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective
title_short Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective
title_full Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective
title_fullStr Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective
title_full_unstemmed Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective
title_sort escalating the employee job satisfaction through internal market orientation: a childcare centre perspective
publisher Penerbit UTM Press
publishDate 2013
url http://repo.uum.edu.my/25731/1/JT%2064%202%202013%20133%20138.pdf
http://repo.uum.edu.my/25731/
https://sainshumanika.utm.my/index.php/sainshumanika/article/view/53
_version_ 1644284410628931584
score 13.211869

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