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The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia to Purchase Counterfeit Sporting Goods

Counterfeits business has recently attracted considerable attention. A large part of that number comes from the sports world, where the sale of counterfeit goods is growing. This study examines factors influencing intentions of student-athletes at public universities in Perlis for purchasing counter...

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Main Authors: Khor, Poy Hua, Lim, Khong Chiu
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
H Social Sciences (General)
Online Access:http://repo.uum.edu.my/25642/1/khor%20poh%20hua_1.PDF
http://repo.uum.edu.my/25642/
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spelling my.uum.repo.256422019-02-23T23:50:08Z http://repo.uum.edu.my/25642/ The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia to Purchase Counterfeit Sporting Goods Khor, Poy Hua Lim, Khong Chiu H Social Sciences (General) Counterfeits business has recently attracted considerable attention. A large part of that number comes from the sports world, where the sale of counterfeit goods is growing. This study examines factors influencing intentions of student-athletes at public universities in Perlis for purchasing counterfeit products. The hypotheses were tested using independent T-test and MANOVA, at the significance level p c .05. The results indicated that perceived financials control exert the greatest impact on student-athletes intention to purchase counterfeits sporting goods. although factors of perceived behavior and subjective norms were also affecting the decisions. The male youth-athletes have higher positive attitude in relation to subjective norms and perceived behavior control to purchase counterfeit sports products. The youth-athletes perceived the same intention to acquire counterfeit sports products in relation to subjective norms, perceived behavior control and perceived financials control, irrespective of their monthly family income. This investigation can help marketers and policy makers to understand the key influences on student-athletes behavior towards counterfeits sporting goods and thus to create effective marketing campaigns and anti-piracy strategies. 2017 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/25642/1/khor%20poh%20hua_1.PDF Khor, Poy Hua and Lim, Khong Chiu (2017) The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia to Purchase Counterfeit Sporting Goods. In: The 2nd International Conference on the Future of ASEAN (ICoFA 2017), 15-16 August 2017, Universiti Teknologi Mara (UiTM), Perlis Branch.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Khor, Poy Hua
Lim, Khong Chiu
The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia to Purchase Counterfeit Sporting Goods
description Counterfeits business has recently attracted considerable attention. A large part of that number comes from the sports world, where the sale of counterfeit goods is growing. This study examines factors influencing intentions of student-athletes at public universities in Perlis for purchasing counterfeit products. The hypotheses were tested using independent T-test and MANOVA, at the significance level p c .05. The results indicated that perceived financials control exert the greatest impact on student-athletes intention to purchase counterfeits sporting goods. although factors of perceived behavior and subjective norms were also affecting the decisions. The male youth-athletes have higher positive attitude in relation to subjective norms and perceived behavior control to purchase counterfeit sports products. The youth-athletes perceived the same intention to acquire counterfeit sports products in relation to subjective norms, perceived behavior control and perceived financials control, irrespective of their monthly family income. This investigation can help marketers and policy makers to understand the key influences on student-athletes behavior towards counterfeits sporting goods and thus to create effective marketing campaigns and anti-piracy strategies.
format Conference or Workshop Item
author Khor, Poy Hua
Lim, Khong Chiu
author_facet Khor, Poy Hua
Lim, Khong Chiu
author_sort Khor, Poy Hua
title The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia to Purchase Counterfeit Sporting Goods
title_short The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia to Purchase Counterfeit Sporting Goods
title_full The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia to Purchase Counterfeit Sporting Goods
title_fullStr The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia to Purchase Counterfeit Sporting Goods
title_full_unstemmed The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia to Purchase Counterfeit Sporting Goods
title_sort intentions of student-athletes at public universities in perlis, malaysia to purchase counterfeit sporting goods
publishDate 2017
url http://repo.uum.edu.my/25642/1/khor%20poh%20hua_1.PDF
http://repo.uum.edu.my/25642/
_version_ 1644284384407191552
score 13.211869

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