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The effectiveness of green campaign: No Plastic Bag campaign in Penang

No Plastic campaign is important in order to reduce the use of plastics that will lead to a greener environment, reduce the problem of marine litter and contribute to efficient garbage landfill process. Penang launched the No Plastic campaign on daily basis starting 1 January 2011. A twenty cents c...

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Main Authors: Abdul Rahim, Rafidahtul, Abdul Rahman, Nik Adzrieman
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
PL Languages and literatures of Eastern Asia, Africa, Oceania
Online Access:http://repo.uum.edu.my/25338/1/SMMTCPS%20%202018%20124%20130.pdf
http://repo.uum.edu.my/25338/
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spelling my.uum.repo.253382018-12-19T00:29:31Z http://repo.uum.edu.my/25338/ The effectiveness of green campaign: No Plastic Bag campaign in Penang Abdul Rahim, Rafidahtul Abdul Rahman, Nik Adzrieman PL Languages and literatures of Eastern Asia, Africa, Oceania No Plastic campaign is important in order to reduce the use of plastics that will lead to a greener environment, reduce the problem of marine litter and contribute to efficient garbage landfill process. Penang launched the No Plastic campaign on daily basis starting 1 January 2011. A twenty cents charge per plastics will be the charge for each plastic bag request by the consumer. The objective of this study is to identify the understanding and awareness level of consumer towards the campaign’s objective and to relate the consumers’ behaviour towards the campaign. The significance of this study is to determine the understanding of consumer towards green campaign. The method that will be using is target-sampling method targeted people who live in Penang Island, whereby the respondent will be selected based on the opportunity sampling method. 2018-03-18 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/25338/1/SMMTCPS%20%202018%20124%20130.pdf Abdul Rahim, Rafidahtul and Abdul Rahman, Nik Adzrieman (2018) The effectiveness of green campaign: No Plastic Bag campaign in Penang. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic PL Languages and literatures of Eastern Asia, Africa, Oceania
spellingShingle PL Languages and literatures of Eastern Asia, Africa, Oceania
Abdul Rahim, Rafidahtul
Abdul Rahman, Nik Adzrieman
The effectiveness of green campaign: No Plastic Bag campaign in Penang
description No Plastic campaign is important in order to reduce the use of plastics that will lead to a greener environment, reduce the problem of marine litter and contribute to efficient garbage landfill process. Penang launched the No Plastic campaign on daily basis starting 1 January 2011. A twenty cents charge per plastics will be the charge for each plastic bag request by the consumer. The objective of this study is to identify the understanding and awareness level of consumer towards the campaign’s objective and to relate the consumers’ behaviour towards the campaign. The significance of this study is to determine the understanding of consumer towards green campaign. The method that will be using is target-sampling method targeted people who live in Penang Island, whereby the respondent will be selected based on the opportunity sampling method.
format Conference or Workshop Item
author Abdul Rahim, Rafidahtul
Abdul Rahman, Nik Adzrieman
author_facet Abdul Rahim, Rafidahtul
Abdul Rahman, Nik Adzrieman
author_sort Abdul Rahim, Rafidahtul
title The effectiveness of green campaign: No Plastic Bag campaign in Penang
title_short The effectiveness of green campaign: No Plastic Bag campaign in Penang
title_full The effectiveness of green campaign: No Plastic Bag campaign in Penang
title_fullStr The effectiveness of green campaign: No Plastic Bag campaign in Penang
title_full_unstemmed The effectiveness of green campaign: No Plastic Bag campaign in Penang
title_sort effectiveness of green campaign: no plastic bag campaign in penang
publishDate 2018
url http://repo.uum.edu.my/25338/1/SMMTCPS%20%202018%20124%20130.pdf
http://repo.uum.edu.my/25338/
_version_ 1644284295599095808
score 13.211869

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