The effect of knowledge types on hybrid cars preferences

Choices on products comes from various factors and knowledge is one of them. When choosing a product consumers are using either subjective knowledge or objective knowledge. And some of them want to use a combination the knowledge. In this paper, we investigate the effect of knowledge types on Hybrid...

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Bibliographic Details
Main Authors: Hasan Basri, Bakti, Bakar, Normizan
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:http://repo.uum.edu.my/25306/1/ICSED%202016%20270%20279.pdf
http://repo.uum.edu.my/25306/
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