Factors Influencing the Relationship Quality and Export Performance of Exporters and Foreign Intermediaries
The purpose of this study is to investigate the antecedents that influence the relationship between Malaysian SME exporters and foreign intermediaries which could potentially lead to exporters’ performance. Previous studies have reported inconsistent findings for these critical factors (cultural si...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AiBMA Management
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25303/1/JARIMS%201%201%202017%2020%2030.pdf http://repo.uum.edu.my/25303/ https://www.aibma.org/ |
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| Summary: | The purpose of this study is to investigate the antecedents that influence the relationship between Malaysian SME exporters and foreign intermediaries which could potentially lead to exporters’ performance. Previous studies have
reported inconsistent findings for these critical factors (cultural similarity and relationship quality). Hence, this study examined the mechanism by which cultural similarity can led to export performance by focusing on three antecedents and one mediating factor (trust). This study applied the Internationalisation Process (IP) theory and the Relational Exchange Theory (RET) as the underpinnings theories. A quantitative method was implemented in this current study whereby primary data was derived from 203 SME manufacturing exporting firms in Malaysia. Structural Equation Modelling using SmartPLS technique was used for the data analysis. The results indicated
that all the antecedents proposed in this study have a positively significant influence relationship. The findings also showed the relevance of the integrating theories to explain the export performance of Malaysian SMEs
which use foreign intermediaries. |
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