Cover Image

Small-Scale Event Sports TourisM as visitors' Attractions: The Case of Northern States in Malaysia

Nowadays, many event organizers try to market their products b&ed on small-scale sports events which are usually organized and held in rural areas. This is due to the type of visitors ' who participate in such events because of several reasons. This study aims to examine the factors that i...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdul Wafi, Anisah, Lim, Khong Chiu, Ibrahim, Johan Afendi
Format: Article
Language:English
Published: 2018
Subjects:
T Technology (General)
Online Access:http://repo.uum.edu.my/25237/1/JTMR%202018%20261-273_1.PDF
http://repo.uum.edu.my/25237/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.25237
record_format eprints
spelling my.uum.repo.252372018-12-11T02:39:05Z http://repo.uum.edu.my/25237/ Small-Scale Event Sports TourisM as visitors' Attractions: The Case of Northern States in Malaysia Abdul Wafi, Anisah Lim, Khong Chiu Ibrahim, Johan Afendi T Technology (General) Nowadays, many event organizers try to market their products b&ed on small-scale sports events which are usually organized and held in rural areas. This is due to the type of visitors ' who participate in such events because of several reasons. This study aims to examine the factors that influence visitors to visit these small-scale sports tourism events and whether such events can become a potential tourism product to attract visitors. A survey was undertaken in the Northern States of Malaysia. A set of questionnaires were distributed to the visitors of this small-scale sports tourism event. Data was collected among 468 visitors during the event in two northern states of Malaysia. Statistical Package for the Social Sciences (SPSS) used to analyse the data. Finding from this study has confirmed that small-scale event sports tourism can become one of the potential products for sports tourism besides mega sporting events. As many event organizers tend to focus on mega sporting events, organizing these small-scale sports tourism events can also generate positive economic benefits towards the community and indirectly to the state government. 2018 Article PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/25237/1/JTMR%202018%20261-273_1.PDF Abdul Wafi, Anisah and Lim, Khong Chiu and Ibrahim, Johan Afendi (2018) Small-Scale Event Sports TourisM as visitors' Attractions: The Case of Northern States in Malaysia. Ottoman: Journal of Tourism and Management Research, 3 (2). pp. 261-273. ISSN 2149-6528
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Abdul Wafi, Anisah
Lim, Khong Chiu
Ibrahim, Johan Afendi
Small-Scale Event Sports TourisM as visitors' Attractions: The Case of Northern States in Malaysia
description Nowadays, many event organizers try to market their products b&ed on small-scale sports events which are usually organized and held in rural areas. This is due to the type of visitors ' who participate in such events because of several reasons. This study aims to examine the factors that influence visitors to visit these small-scale sports tourism events and whether such events can become a potential tourism product to attract visitors. A survey was undertaken in the Northern States of Malaysia. A set of questionnaires were distributed to the visitors of this small-scale sports tourism event. Data was collected among 468 visitors during the event in two northern states of Malaysia. Statistical Package for the Social Sciences (SPSS) used to analyse the data. Finding from this study has confirmed that small-scale event sports tourism can become one of the potential products for sports tourism besides mega sporting events. As many event organizers tend to focus on mega sporting events, organizing these small-scale sports tourism events can also generate positive economic benefits towards the community and indirectly to the state government.
format Article
author Abdul Wafi, Anisah
Lim, Khong Chiu
Ibrahim, Johan Afendi
author_facet Abdul Wafi, Anisah
Lim, Khong Chiu
Ibrahim, Johan Afendi
author_sort Abdul Wafi, Anisah
title Small-Scale Event Sports TourisM as visitors' Attractions: The Case of Northern States in Malaysia
title_short Small-Scale Event Sports TourisM as visitors' Attractions: The Case of Northern States in Malaysia
title_full Small-Scale Event Sports TourisM as visitors' Attractions: The Case of Northern States in Malaysia
title_fullStr Small-Scale Event Sports TourisM as visitors' Attractions: The Case of Northern States in Malaysia
title_full_unstemmed Small-Scale Event Sports TourisM as visitors' Attractions: The Case of Northern States in Malaysia
title_sort small-scale event sports tourism as visitors' attractions: the case of northern states in malaysia
publishDate 2018
url http://repo.uum.edu.my/25237/1/JTMR%202018%20261-273_1.PDF
http://repo.uum.edu.my/25237/
_version_ 1644284266943610880
score 13.244413

Similar Items