The relationship between consumer-perceived value and the propensity to use sports tourism event websites
This study was conducted to investigate the impact of consumer-perceived value on the propensity to use sports tourism event websites. A self-administered questionnaire was used to collect data from 530 sport tourists who participated in three major sporting events. The correlation analyses show...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25236/1/AHTMM%202018%20-3_1.PDF http://repo.uum.edu.my/25236/ |
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| Summary: | This study was conducted to investigate the impact of consumer-perceived value on the
propensity to use sports tourism event websites. A self-administered questionnaire was used to collect data from 530 sport tourists who participated in three major sporting events. The correlation analyses show that there was a significant relationship between consumer-perceived value and the
propensity to use the website% This study also portrayed that flexibility and reliability. had contributed 11.3 percent of the total variance of the propensity to use the websites. The findings were useful for designing a distinctive website on how to market the products and or services effectively.
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