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Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings

Social media influencers generate large followers that include the enthusiastic engaged people who value their views, as well as haters. While enjoying the opportunities to become the endorser of certain brands as a result of being famous, they are also bound by cyberbullying issues. Cyberbullying...

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Main Authors: Hassan, Syahida, Yacob, Mohd Idzwan, Nguyen, Thuan, Zambri, Suzana
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
QA75 Electronic computers. Computer science
Online Access:http://repo.uum.edu.my/25225/1/KMICE%202018%20200%20205.pdf
http://repo.uum.edu.my/25225/
http://www.kmice.cms.net.my/ProcKMICe/KMICe2018/toc.html
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spelling my.uum.repo.252252018-11-25T02:40:15Z http://repo.uum.edu.my/25225/ Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings Hassan, Syahida Yacob, Mohd Idzwan Nguyen, Thuan Zambri, Suzana QA75 Electronic computers. Computer science Social media influencers generate large followers that include the enthusiastic engaged people who value their views, as well as haters. While enjoying the opportunities to become the endorser of certain brands as a result of being famous, they are also bound by cyberbullying issues. Cyberbullying is not new, it has happened even before the social networking era. Nonetheless, the focus of cyberbullying related studies is usually school children or young adults. This study fills the gap by exploring the categories of cyberbullying faced by the social media influencers and the best practices to deal with the problem. We collected the data by using content analysis and interview techniques. The findings show that social media influencers face (i) harassment, (ii) flaming, (iii) outing, (iv) masquerading, (v) dissing, (vi) trolling and (vii) catfishing as part of the cyberbullying by their haters. We also found that the influencers’ best practices to handle the situation differs based on the form of cyberbullying. The findings contribute to the existing literature on cyberbullying studies, particularly the lesson learned from the cyberbullying towards social media influencers. 2018-07-25 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/25225/1/KMICE%202018%20200%20205.pdf Hassan, Syahida and Yacob, Mohd Idzwan and Nguyen, Thuan and Zambri, Suzana (2018) Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings. In: Knowledge Management International Conference (KMICe) 2018, 25 –27 July 2018, Miri Sarawak, Malaysia. http://www.kmice.cms.net.my/ProcKMICe/KMICe2018/toc.html
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic QA75 Electronic computers. Computer science
spellingShingle QA75 Electronic computers. Computer science
Hassan, Syahida
Yacob, Mohd Idzwan
Nguyen, Thuan
Zambri, Suzana
Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings
description Social media influencers generate large followers that include the enthusiastic engaged people who value their views, as well as haters. While enjoying the opportunities to become the endorser of certain brands as a result of being famous, they are also bound by cyberbullying issues. Cyberbullying is not new, it has happened even before the social networking era. Nonetheless, the focus of cyberbullying related studies is usually school children or young adults. This study fills the gap by exploring the categories of cyberbullying faced by the social media influencers and the best practices to deal with the problem. We collected the data by using content analysis and interview techniques. The findings show that social media influencers face (i) harassment, (ii) flaming, (iii) outing, (iv) masquerading, (v) dissing, (vi) trolling and (vii) catfishing as part of the cyberbullying by their haters. We also found that the influencers’ best practices to handle the situation differs based on the form of cyberbullying. The findings contribute to the existing literature on cyberbullying studies, particularly the lesson learned from the cyberbullying towards social media influencers.
format Conference or Workshop Item
author Hassan, Syahida
Yacob, Mohd Idzwan
Nguyen, Thuan
Zambri, Suzana
author_facet Hassan, Syahida
Yacob, Mohd Idzwan
Nguyen, Thuan
Zambri, Suzana
author_sort Hassan, Syahida
title Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings
title_short Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings
title_full Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings
title_fullStr Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings
title_full_unstemmed Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings
title_sort social media influencer and cyberbullying: a lesson learned from preliminary findings
publishDate 2018
url http://repo.uum.edu.my/25225/1/KMICE%202018%20200%20205.pdf
http://repo.uum.edu.my/25225/
http://www.kmice.cms.net.my/ProcKMICe/KMICe2018/toc.html
_version_ 1644284263439269888
score 13.211869

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