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Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect

Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance rese...

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Main Authors: Lee, Angela Siew-Hoong, Thi, Lip Sam, Lin, Mei-Hua
Other Authors: Mohiuddin, Muhammad
Format: Book Section
Language:English
Published: IntechOpen 2017
Subjects:
QA75 Electronic computers. Computer science
Online Access:http://repo.uum.edu.my/25149/1/KMSA%20147%20165.pdf
http://repo.uum.edu.my/25149/
http://doi.org/10.5772/intechopen.70351
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spelling my.uum.repo.251492018-11-11T02:57:37Z http://repo.uum.edu.my/25149/ Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect Lee, Angela Siew-Hoong Thi, Lip Sam Lin, Mei-Hua QA75 Electronic computers. Computer science Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance research, which consider the role of affect into technology acceptance model. This study considers the role of affect of a knowledge worker that work in Multimedia Super Corridor (MSC)-status organizations in Malaysia on their behavioural intention to use knowledge sharing tools (KS tools) in their day-to-day tasks. Hence,Affective Technology Acceptance (A.T.A) model has been proposed. The behavioural intention on the acceptance of KS tools will be hypothesize in the Affective Technology Acceptance (A.T.A) model. Positive (PA) and Negative (NA) affect as the role of affect construct were introduce in this model to investigate its influence on KS tools usefulness and ease of use among employees in Multimedia Super Corridor organizations. The findings of this study highlighted that NA has no impact on perceive usefulness. The findings also showed that PA has very significant positive influence on PU, PEOU and BI with impact on PEOU being the greatest. IntechOpen Mohiuddin, Muhammad Halilem, Norrin Kobir, Ahasanul Yuliang, Cao 2017-11-21 Book Section PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/25149/1/KMSA%20147%20165.pdf Lee, Angela Siew-Hoong and Thi, Lip Sam and Lin, Mei-Hua (2017) Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect. In: Knowledge Management Strategies and Applications. IntechOpen, London, pp. 147-165. ISBN 978-953-51-3617-0 http://doi.org/10.5772/intechopen.70351 doi:10.5772/intechopen.70351
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic QA75 Electronic computers. Computer science
spellingShingle QA75 Electronic computers. Computer science
Lee, Angela Siew-Hoong
Thi, Lip Sam
Lin, Mei-Hua
Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect
description Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance research, which consider the role of affect into technology acceptance model. This study considers the role of affect of a knowledge worker that work in Multimedia Super Corridor (MSC)-status organizations in Malaysia on their behavioural intention to use knowledge sharing tools (KS tools) in their day-to-day tasks. Hence,Affective Technology Acceptance (A.T.A) model has been proposed. The behavioural intention on the acceptance of KS tools will be hypothesize in the Affective Technology Acceptance (A.T.A) model. Positive (PA) and Negative (NA) affect as the role of affect construct were introduce in this model to investigate its influence on KS tools usefulness and ease of use among employees in Multimedia Super Corridor organizations. The findings of this study highlighted that NA has no impact on perceive usefulness. The findings also showed that PA has very significant positive influence on PU, PEOU and BI with impact on PEOU being the greatest.
author2 Mohiuddin, Muhammad
author_facet Mohiuddin, Muhammad
Lee, Angela Siew-Hoong
Thi, Lip Sam
Lin, Mei-Hua
format Book Section
author Lee, Angela Siew-Hoong
Thi, Lip Sam
Lin, Mei-Hua
author_sort Lee, Angela Siew-Hoong
title Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect
title_short Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect
title_full Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect
title_fullStr Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect
title_full_unstemmed Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect
title_sort affective technology acceptance model: extending technology acceptance model with positive and negative affect
publisher IntechOpen
publishDate 2017
url http://repo.uum.edu.my/25149/1/KMSA%20147%20165.pdf
http://repo.uum.edu.my/25149/
http://doi.org/10.5772/intechopen.70351
_version_ 1644284241065803776
score 13.211869

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