Influence of Supply Chain Linkages with BoP Enterprises on Market Knowledge Competence and Propensity to Internationalization of MNEs: A Measurement Model
Objectives: There has been growing interest in network theory of internationalization as a means to achieve ‘cooperative advantage’ and ‘economies of networking’.Yet there is seldom any measurement model that may offer quantitative approach and tools to analyze role of supply chain linkages of Base...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24884/1/2nd%20IRC%202017%20114.pdf http://repo.uum.edu.my/24884/ |
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