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Development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs

Woman entrepreneur’s contribution to the Malaysia economic is very significant and should never be overlooked by all parties.Therefore, this study was conducted to investigate several issues related to Malaysian women entrepreneurs’ success. Pertaining to this, the objectives of this study is to exa...

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Main Authors: Md Isa, Filzah, Cheng, Wei Hin, Ahmad, Azizah, Othman, Siti Norezam, Sangaralingam, Jayaeswari
Format: Monograph
Language:English
Published: Universiti Utara Malaysia 2015
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/24779/1/12356.pdf
http://repo.uum.edu.my/24779/
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spelling my.uum.repo.247792018-09-19T07:51:13Z http://repo.uum.edu.my/24779/ Development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs Md Isa, Filzah Cheng, Wei Hin Ahmad, Azizah Othman, Siti Norezam Sangaralingam, Jayaeswari HD28 Management. Industrial Management Woman entrepreneur’s contribution to the Malaysia economic is very significant and should never be overlooked by all parties.Therefore, this study was conducted to investigate several issues related to Malaysian women entrepreneurs’ success. Pertaining to this, the objectives of this study is to examine and gather detailed information on women entrepreneurs and how successful women entrepreneurs in Malaysia strategist their business in the global market.In addition, the study also tried to determine the roles of business intelligence on their business, and their decision making process in the internationalization of their business in foreign countries.Data collection method used in the study includes the primary data, secondary data sources and also direct observations that help to enhance the research objectives. A total of 10 women entrepreneurs (6 Malays and 4 Chinese) in the northern region Malaysia involved in this study. The research findings indicated that business intelligence is minimally used by the entrepreneurs since they are more comfortable with using conventional business systems that involves direct interaction with customers and stakeholders. In addition, their business decision making process leadership style and international market penetration strategies are almost similar for both ethnics.Their experience, issues and problems too are considered similar as well. Based on the research findings, the authors have developed a conceptual model that could be used as a basis for more entrepreneurship studies. The model is also useful a continuous learning process of how to become a successful entrepreneur in both local and international markets.Further discussions are provided in the study. Universiti Utara Malaysia 2015 Monograph NonPeerReviewed application/pdf en http://repo.uum.edu.my/24779/1/12356.pdf Md Isa, Filzah and Cheng, Wei Hin and Ahmad, Azizah and Othman, Siti Norezam and Sangaralingam, Jayaeswari (2015) Development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Md Isa, Filzah
Cheng, Wei Hin
Ahmad, Azizah
Othman, Siti Norezam
Sangaralingam, Jayaeswari
Development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs
description Woman entrepreneur’s contribution to the Malaysia economic is very significant and should never be overlooked by all parties.Therefore, this study was conducted to investigate several issues related to Malaysian women entrepreneurs’ success. Pertaining to this, the objectives of this study is to examine and gather detailed information on women entrepreneurs and how successful women entrepreneurs in Malaysia strategist their business in the global market.In addition, the study also tried to determine the roles of business intelligence on their business, and their decision making process in the internationalization of their business in foreign countries.Data collection method used in the study includes the primary data, secondary data sources and also direct observations that help to enhance the research objectives. A total of 10 women entrepreneurs (6 Malays and 4 Chinese) in the northern region Malaysia involved in this study. The research findings indicated that business intelligence is minimally used by the entrepreneurs since they are more comfortable with using conventional business systems that involves direct interaction with customers and stakeholders. In addition, their business decision making process leadership style and international market penetration strategies are almost similar for both ethnics.Their experience, issues and problems too are considered similar as well. Based on the research findings, the authors have developed a conceptual model that could be used as a basis for more entrepreneurship studies. The model is also useful a continuous learning process of how to become a successful entrepreneur in both local and international markets.Further discussions are provided in the study.
format Monograph
author Md Isa, Filzah
Cheng, Wei Hin
Ahmad, Azizah
Othman, Siti Norezam
Sangaralingam, Jayaeswari
author_facet Md Isa, Filzah
Cheng, Wei Hin
Ahmad, Azizah
Othman, Siti Norezam
Sangaralingam, Jayaeswari
author_sort Md Isa, Filzah
title Development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs
title_short Development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs
title_full Development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs
title_fullStr Development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs
title_full_unstemmed Development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs
title_sort development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs
publisher Universiti Utara Malaysia
publishDate 2015
url http://repo.uum.edu.my/24779/1/12356.pdf
http://repo.uum.edu.my/24779/
_version_ 1644284139304648704
score 13.211869

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