Cover Image

Exploring youth awareness, intention and opinion on green travel: The case of Malaysia

Green travel is a construct that has drawn a lot of attention among researchers.The literature acknowledges the importance of green travel and its role in helping to protect the environment by encouraging practices such as travelling light and sticking to the path to avoid trampling.This paper prese...

Full description

Saved in:
Bibliographic Details
Main Authors: Kasim, Azilah, Wickens, Eugenia
Format: Article
Language:English
Published: SAGE Publications 2018
Subjects:
G Geography (General)
Online Access:http://repo.uum.edu.my/24727/1/THR%200%280%29%201%E2%80%9315%202018.pdf
http://repo.uum.edu.my/24727/
http://doi.org/10.1177/1467358418781441
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.24727
record_format eprints
spelling my.uum.repo.247272018-09-04T08:11:16Z http://repo.uum.edu.my/24727/ Exploring youth awareness, intention and opinion on green travel: The case of Malaysia Kasim, Azilah Wickens, Eugenia G Geography (General) Green travel is a construct that has drawn a lot of attention among researchers.The literature acknowledges the importance of green travel and its role in helping to protect the environment by encouraging practices such as travelling light and sticking to the path to avoid trampling.This paper presents findings from an empirical study on youth and their tendencies to take ‘green’ actions during travel.The study was conducted in Malaysia’s northern region, September–December 2015.The analysis of quantitative data obtained from a random sample of 200 college students aged 19–30 from three universities shows no significant difference across socio demographic variables in relation to green travel engagement.Nonetheless, there is a link between youth awareness, attitude and opinion and their green travel tendencies. The paper concludes that this new insight could add to the existing knowledge on green travel and youth. Theoretical and managerial implications of the study’s findings are considered at the end of the paper. SAGE Publications 2018 Article PeerReviewed application/pdf en http://repo.uum.edu.my/24727/1/THR%200%280%29%201%E2%80%9315%202018.pdf Kasim, Azilah and Wickens, Eugenia (2018) Exploring youth awareness, intention and opinion on green travel: The case of Malaysia. Tourism and Hospitality Research. p. 146735841878144. ISSN 1467-3584 http://doi.org/10.1177/1467358418781441 doi:10.1177/1467358418781441
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic G Geography (General)
spellingShingle G Geography (General)
Kasim, Azilah
Wickens, Eugenia
Exploring youth awareness, intention and opinion on green travel: The case of Malaysia
description Green travel is a construct that has drawn a lot of attention among researchers.The literature acknowledges the importance of green travel and its role in helping to protect the environment by encouraging practices such as travelling light and sticking to the path to avoid trampling.This paper presents findings from an empirical study on youth and their tendencies to take ‘green’ actions during travel.The study was conducted in Malaysia’s northern region, September–December 2015.The analysis of quantitative data obtained from a random sample of 200 college students aged 19–30 from three universities shows no significant difference across socio demographic variables in relation to green travel engagement.Nonetheless, there is a link between youth awareness, attitude and opinion and their green travel tendencies. The paper concludes that this new insight could add to the existing knowledge on green travel and youth. Theoretical and managerial implications of the study’s findings are considered at the end of the paper.
format Article
author Kasim, Azilah
Wickens, Eugenia
author_facet Kasim, Azilah
Wickens, Eugenia
author_sort Kasim, Azilah
title Exploring youth awareness, intention and opinion on green travel: The case of Malaysia
title_short Exploring youth awareness, intention and opinion on green travel: The case of Malaysia
title_full Exploring youth awareness, intention and opinion on green travel: The case of Malaysia
title_fullStr Exploring youth awareness, intention and opinion on green travel: The case of Malaysia
title_full_unstemmed Exploring youth awareness, intention and opinion on green travel: The case of Malaysia
title_sort exploring youth awareness, intention and opinion on green travel: the case of malaysia
publisher SAGE Publications
publishDate 2018
url http://repo.uum.edu.my/24727/1/THR%200%280%29%201%E2%80%9315%202018.pdf
http://repo.uum.edu.my/24727/
http://doi.org/10.1177/1467358418781441
_version_ 1644284125253730304
score 13.211869

Similar Items