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Measuring student satisfaction at university level students: Evidence from university of Gujrat, Pakistan

Purpose of this study is to measure the impact of different services and facilities offered by university on overall satisfaction of students of bachelor level.This study used the concept of service-product bundle to measure the satisfaction of students through the survey.SPSS was used to analyze th...

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Main Authors: Dilpazeer, Unbreen, Altaf, Mohsin
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/23695/1/CBMM%202017%20122-132.pdf
http://repo.uum.edu.my/23695/
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spelling my.uum.repo.236952018-04-02T00:21:42Z http://repo.uum.edu.my/23695/ Measuring student satisfaction at university level students: Evidence from university of Gujrat, Pakistan Dilpazeer, Unbreen Altaf, Mohsin HD28 Management. Industrial Management Purpose of this study is to measure the impact of different services and facilities offered by university on overall satisfaction of students of bachelor level.This study used the concept of service-product bundle to measure the satisfaction of students through the survey.SPSS was used to analyze the results to determine the aspects of services and facilities provided by universities to which students were satisfied.Multiple regression and correlation analysis were employed to determine the relationships between dependent and independent variables.The aspects of services and facilities which contribute significantly towards student satisfaction are lecture room facilities, facilitating goods and implicit services, while additional facilities and explicit services were the facilities which do not contribute significantly towards student satisfaction at university level.The service-product bundle concept is a reliable and valid tool or method to design a survey for measurement of student satisfaction at university level and to facilitate management of universities to determine the areas, where they need to utilize their resources for improvement to capture the perceived level of student satisfaction. Concept of service-product bundle utilization puts responsibilities strictly on the service provider, rather than the service user for questionnaire design and content. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/23695/1/CBMM%202017%20122-132.pdf Dilpazeer, Unbreen and Altaf, Mohsin (2017) Measuring student satisfaction at university level students: Evidence from university of Gujrat, Pakistan. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Dilpazeer, Unbreen
Altaf, Mohsin
Measuring student satisfaction at university level students: Evidence from university of Gujrat, Pakistan
description Purpose of this study is to measure the impact of different services and facilities offered by university on overall satisfaction of students of bachelor level.This study used the concept of service-product bundle to measure the satisfaction of students through the survey.SPSS was used to analyze the results to determine the aspects of services and facilities provided by universities to which students were satisfied.Multiple regression and correlation analysis were employed to determine the relationships between dependent and independent variables.The aspects of services and facilities which contribute significantly towards student satisfaction are lecture room facilities, facilitating goods and implicit services, while additional facilities and explicit services were the facilities which do not contribute significantly towards student satisfaction at university level.The service-product bundle concept is a reliable and valid tool or method to design a survey for measurement of student satisfaction at university level and to facilitate management of universities to determine the areas, where they need to utilize their resources for improvement to capture the perceived level of student satisfaction. Concept of service-product bundle utilization puts responsibilities strictly on the service provider, rather than the service user for questionnaire design and content.
format Conference or Workshop Item
author Dilpazeer, Unbreen
Altaf, Mohsin
author_facet Dilpazeer, Unbreen
Altaf, Mohsin
author_sort Dilpazeer, Unbreen
title Measuring student satisfaction at university level students: Evidence from university of Gujrat, Pakistan
title_short Measuring student satisfaction at university level students: Evidence from university of Gujrat, Pakistan
title_full Measuring student satisfaction at university level students: Evidence from university of Gujrat, Pakistan
title_fullStr Measuring student satisfaction at university level students: Evidence from university of Gujrat, Pakistan
title_full_unstemmed Measuring student satisfaction at university level students: Evidence from university of Gujrat, Pakistan
title_sort measuring student satisfaction at university level students: evidence from university of gujrat, pakistan
publishDate 2017
url http://repo.uum.edu.my/23695/1/CBMM%202017%20122-132.pdf
http://repo.uum.edu.my/23695/
_version_ 1644283851792449536
score 13.211869

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