Towards an effective business model for golf industry: A proposed framework
Despite the tough climate for golf operations and golf participation in general, this industry also exhibits the potential to be a great niche tourism product.As such, to deal with the changing landscape of business in golf industry, designing an effective business model is highly imperative.This st...
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my.uum.repo.234152018-02-15T01:38:32Z http://repo.uum.edu.my/23415/ Towards an effective business model for golf industry: A proposed framework Mohd Zahari, Fadhilah Abidin, Rahimi Osman, Nor Hasni Ahmad, Azhar HD28 Management. Industrial Management Despite the tough climate for golf operations and golf participation in general, this industry also exhibits the potential to be a great niche tourism product.As such, to deal with the changing landscape of business in golf industry, designing an effective business model is highly imperative.This study aims to explore the business model in a golf industry, in search for a business model that is effective and competitive.A proposed framework is presented to look at various elements and components of a golf business.While the data is yet to be collected using a case study approach to a golf club in the northern region, the study suggests that the findings will provide useful insights to the golf business in designing an effective business model, hence develop necessary strategies towards superior performance. 2017-10-30 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/23415/1/RC06.pdf Mohd Zahari, Fadhilah and Abidin, Rahimi and Osman, Nor Hasni and Ahmad, Azhar (2017) Towards an effective business model for golf industry: A proposed framework. In: 2nd International Case Study Conference (ICSC 2017), 30th-31st October 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia. |
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HD28 Management. Industrial Management Mohd Zahari, Fadhilah Abidin, Rahimi Osman, Nor Hasni Ahmad, Azhar Towards an effective business model for golf industry: A proposed framework |
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Despite the tough climate for golf operations and golf participation in general, this industry also exhibits the potential to be a great niche tourism product.As such, to deal with the changing landscape of business in golf industry, designing an effective business model is highly imperative.This study aims to explore the business model in a golf industry, in search for a business model that is effective and competitive.A proposed framework is presented to look at various elements
and components of a golf business.While the data is yet to be collected using a case study approach to a golf club in the northern region, the study suggests that the findings will provide useful insights to the golf business in designing an
effective business model, hence develop necessary strategies towards superior performance. |
format |
Conference or Workshop Item |
author |
Mohd Zahari, Fadhilah Abidin, Rahimi Osman, Nor Hasni Ahmad, Azhar |
author_facet |
Mohd Zahari, Fadhilah Abidin, Rahimi Osman, Nor Hasni Ahmad, Azhar |
author_sort |
Mohd Zahari, Fadhilah |
title |
Towards an effective business model for golf industry: A proposed framework |
title_short |
Towards an effective business model for golf industry: A proposed framework |
title_full |
Towards an effective business model for golf industry: A proposed framework |
title_fullStr |
Towards an effective business model for golf industry: A proposed framework |
title_full_unstemmed |
Towards an effective business model for golf industry: A proposed framework |
title_sort |
towards an effective business model for golf industry: a proposed framework |
publishDate |
2017 |
url |
http://repo.uum.edu.my/23415/1/RC06.pdf http://repo.uum.edu.my/23415/ |
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1644283774193631232 |
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13.211869 |