Evaluating Social Media
Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce.To this end, this study attempts to investigate how the influence of social media can be assessed in quantitative terms.The main objective is...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Published: |
IGI Global
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/23278/ http://doi.org/10.4018/978-1-5225-3929-2.ch016 |
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