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A hybrid crowdsourcing incentive mechanism based on users' preference

Due to its nature, the success of a crowdsourcing application strongly relies on the volume of users’ participation.Thus, crowdsourcing applications need elements that can motivate users to participate, such as incentives or rewards.In this paper, the development of a hybrid incentive mechanism that...

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Main Authors:	Azizan, Aqilah, Aris, Hazleen
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://repo.uum.edu.my/22862/1/ICOCI%202017%20363-368.pdf http://repo.uum.edu.my/22862/ http://icoci.cms.net.my/PROCEEDINGS/2017/Pdf_Version_Chap07e/PID7-363-368e.pdf
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id	my.uum.repo.22862
record_format	eprints
spelling	my.uum.repo.228622017-07-27T02:16:46Z http://repo.uum.edu.my/22862/ A hybrid crowdsourcing incentive mechanism based on users' preference Azizan, Aqilah Aris, Hazleen QA75 Electronic computers. Computer science Due to its nature, the success of a crowdsourcing application strongly relies on the volume of users’ participation.Thus, crowdsourcing applications need elements that can motivate users to participate, such as incentives or rewards.In this paper, the development of a hybrid incentive mechanism that incorporated users’ preferences is described.Literature review was first performed to identify the types of incentive implemented in existing crowdsourcing applications.This was followed by a survey through online questionnaire distribution to a total of 55 crowdsourcing users to determine their preference with regard to the identified incentive types.The hybrid incentive mechanism included most of the preferred incentive types indicated by the respondents.For the purpose of evaluation, two versions of crowdsourcing application prototype were developed, one of which was embedded with the hybrid incentive mechanism.Results obtained showed that participants who used the prototype with the incentive mechanism were more active in terms of number and contributions.Users’ retention was also greater in prototype with embedded hybrid incentive mechanism. 2017-04-25 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/22862/1/ICOCI%202017%20363-368.pdf Azizan, Aqilah and Aris, Hazleen (2017) A hybrid crowdsourcing incentive mechanism based on users' preference. In: 6th International Conference on Computing & Informatics (ICOCI2017), 25 - 27 April 2017, Kuala Lumpur. http://icoci.cms.net.my/PROCEEDINGS/2017/Pdf_Version_Chap07e/PID7-363-368e.pdf
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	QA75 Electronic computers. Computer science
spellingShingle	QA75 Electronic computers. Computer science Azizan, Aqilah Aris, Hazleen A hybrid crowdsourcing incentive mechanism based on users' preference
description	Due to its nature, the success of a crowdsourcing application strongly relies on the volume of users’ participation.Thus, crowdsourcing applications need elements that can motivate users to participate, such as incentives or rewards.In this paper, the development of a hybrid incentive mechanism that incorporated users’ preferences is described.Literature review was first performed to identify the types of incentive implemented in existing crowdsourcing applications.This was followed by a survey through online questionnaire distribution to a total of 55 crowdsourcing users to determine their preference with regard to the identified incentive types.The hybrid incentive mechanism included most of the preferred incentive types indicated by the respondents.For the purpose of evaluation, two versions of crowdsourcing application prototype were developed, one of which was embedded with the hybrid incentive mechanism.Results obtained showed that participants who used the prototype with the incentive mechanism were more active in terms of number and contributions.Users’ retention was also greater in prototype with embedded hybrid incentive mechanism.
format	Conference or Workshop Item
author	Azizan, Aqilah Aris, Hazleen
author_facet	Azizan, Aqilah Aris, Hazleen
author_sort	Azizan, Aqilah
title	A hybrid crowdsourcing incentive mechanism based on users' preference
title_short	A hybrid crowdsourcing incentive mechanism based on users' preference
title_full	A hybrid crowdsourcing incentive mechanism based on users' preference
title_fullStr	A hybrid crowdsourcing incentive mechanism based on users' preference
title_full_unstemmed	A hybrid crowdsourcing incentive mechanism based on users' preference
title_sort	hybrid crowdsourcing incentive mechanism based on users' preference
publishDate	2017
url	http://repo.uum.edu.my/22862/1/ICOCI%202017%20363-368.pdf http://repo.uum.edu.my/22862/ http://icoci.cms.net.my/PROCEEDINGS/2017/Pdf_Version_Chap07e/PID7-363-368e.pdf
_version_	1644283638430302208
score	13.211869

A hybrid crowdsourcing incentive mechanism based on users' preference

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