Social commerce behavior among university students in Malaysia
The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public un...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/22858/1/ICOCI%202017%20350-355.pdf http://repo.uum.edu.my/22858/ http://icoci.cms.net.my/PROCEEDINGS/2017/Pdf_Version_Chap06e/PID194-350-355e.pdf |
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