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The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia

Background: Halal branding is not a new issue in the halal market.Even though it still in the early stages for some products, it is well known that branding has a good.Besides that, the application of brand theory unnecessarily restrict to the term of halal and the interpretation of its meaning and...

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Main Authors: Romle, Abd Rahim, Mohd Udin, Mashitah, Abu Seman, Nurul Hamimah, Ismail Bakri, Ilman Nabil, Nordin, M Shahadat Ali, Mohd Zaya, Ummi Hidayah
Format: Article
Language:English
Published: ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) 2016
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/22493/1/IJAG%202%202%202016%2039-44.pdf
http://repo.uum.edu.my/22493/
http://www.iwnest.com/old/IJAG/2016/April/39-44.pdf
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spelling my.uum.repo.224932017-07-02T08:42:26Z http://repo.uum.edu.my/22493/ The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia Romle, Abd Rahim Mohd Udin, Mashitah Abu Seman, Nurul Hamimah Ismail Bakri, Ilman Nabil Nordin, M Shahadat Ali Mohd Zaya, Ummi Hidayah HD28 Management. Industrial Management Background: Halal branding is not a new issue in the halal market.Even though it still in the early stages for some products, it is well known that branding has a good.Besides that, the application of brand theory unnecessarily restrict to the term of halal and the interpretation of its meaning and overall concept of halal in Islam.Halal conscious customers have a high regard for halal concept, and they tend to use behavioral traits decision making.Therefore, the purpose of this study is to examine empirically the relationship between attitude, subjective norms, trust and intention to use Halal cosmetics products among students at public institutions of higher learning in northern region Malaysia.The respondents of this study are 327 students in various backgrounds.The data were analyzed through descriptive analysis, ANOVA, T-test, Pearson Correlation and Multiple Regressions by using SPSS version 19.0.Suggestion for further research and recommendation for the decision makers have been forwarded. ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) 2016 Article PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/22493/1/IJAG%202%202%202016%2039-44.pdf Romle, Abd Rahim and Mohd Udin, Mashitah and Abu Seman, Nurul Hamimah and Ismail Bakri, Ilman Nabil and Nordin, M Shahadat Ali and Mohd Zaya, Ummi Hidayah (2016) The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia. International Journal of Administration and Governance, 2 (2). pp. 39-44. ISSN 2077-4486 http://www.iwnest.com/old/IJAG/2016/April/39-44.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Romle, Abd Rahim
Mohd Udin, Mashitah
Abu Seman, Nurul Hamimah
Ismail Bakri, Ilman Nabil
Nordin, M Shahadat Ali
Mohd Zaya, Ummi Hidayah
The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia
description Background: Halal branding is not a new issue in the halal market.Even though it still in the early stages for some products, it is well known that branding has a good.Besides that, the application of brand theory unnecessarily restrict to the term of halal and the interpretation of its meaning and overall concept of halal in Islam.Halal conscious customers have a high regard for halal concept, and they tend to use behavioral traits decision making.Therefore, the purpose of this study is to examine empirically the relationship between attitude, subjective norms, trust and intention to use Halal cosmetics products among students at public institutions of higher learning in northern region Malaysia.The respondents of this study are 327 students in various backgrounds.The data were analyzed through descriptive analysis, ANOVA, T-test, Pearson Correlation and Multiple Regressions by using SPSS version 19.0.Suggestion for further research and recommendation for the decision makers have been forwarded.
format Article
author Romle, Abd Rahim
Mohd Udin, Mashitah
Abu Seman, Nurul Hamimah
Ismail Bakri, Ilman Nabil
Nordin, M Shahadat Ali
Mohd Zaya, Ummi Hidayah
author_facet Romle, Abd Rahim
Mohd Udin, Mashitah
Abu Seman, Nurul Hamimah
Ismail Bakri, Ilman Nabil
Nordin, M Shahadat Ali
Mohd Zaya, Ummi Hidayah
author_sort Romle, Abd Rahim
title The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia
title_short The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia
title_full The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia
title_fullStr The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia
title_full_unstemmed The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia
title_sort relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in malaysia
publisher ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher)
publishDate 2016
url http://repo.uum.edu.my/22493/1/IJAG%202%202%202016%2039-44.pdf
http://repo.uum.edu.my/22493/
http://www.iwnest.com/old/IJAG/2016/April/39-44.pdf
_version_ 1644283535481110528
score 13.211869

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