Integration of relationship quality and customer loyalty in national carmakers
This study will look at the concept of relationship quality (RQ) and its relationship to customer loyalty in Malaysian national carmaker. Automotive industry as one of the major contributor to Malaysian GDP which stated 3.2 per cent; has experienced a new wave with the introduction of new automotive...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/22463/1/ICBM2014%20332%20340.pdf http://repo.uum.edu.my/22463/ |
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