Cover Image

Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia

Islamic hospitality is reported as one of the important segments in Malaysia tourism development.However, most of the hotel operators claimed that they are confused with the standard of Islamic Hotel concept and there are still lack of studies on the hotel operators’ opinion and attitude towards...

Full description

Saved in:
Bibliographic Details
Main Authors: Abu Karim, Mohd Hyrul, Ahmad, Rozila, Zainol, Noor Azimin
Format: Article
Language:English
Published: 2017
Subjects:
GV Recreation Leisure
Online Access:http://repo.uum.edu.my/22102/1/GBSE%201%203%202017%20133%20151.pdf
http://repo.uum.edu.my/22102/
http://gbse.com.my/v1no3jan17/Paper-52-.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.22102
record_format eprints
spelling my.uum.repo.221022017-05-29T08:17:41Z http://repo.uum.edu.my/22102/ Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia Abu Karim, Mohd Hyrul Ahmad, Rozila Zainol, Noor Azimin GV Recreation Leisure Islamic hospitality is reported as one of the important segments in Malaysia tourism development.However, most of the hotel operators claimed that they are confused with the standard of Islamic Hotel concept and there are still lack of studies on the hotel operators’ opinion and attitude towards Islamic hotel concept and its standard.With the emergence of Islamic Quality Standard for Hotels (IQS), there are possibilities for hotel managers’ to adopt the standard.The purpose of this study is to examine the relationship between attitude, subjective norms, perceived behavioural control and behavioural intention to adopt IQS using Theory of Planned Behaviour (TPB) and also to examine the role of length of working experience as a moderator variable. Quantitative method is used to investigate any relationship between three considerations in TPB with hotel managers’ behavioural intention to adopt IQS.Questionnaires were used to obtain data from 72 hotel managers. This study found that all three independent variables significantly influence hotel managers’ intention to adopt IQS. Other important parties such as others managers and friends who are important to the hotel managers also help them to decide the adoption of IQS at their respective organizations. Working experience has been reported to be insignificant moderator because as a profit-oriented organization, business objectives are the most important factor to be considered. Academically, this study contributes to knowledge regarding hotel managers’ behavioural intention to adopt policy and standard and practically, it also provides knowledge about Islamic hotel standard to the hotel operators. 2017 Article PeerReviewed application/pdf en http://repo.uum.edu.my/22102/1/GBSE%201%203%202017%20133%20151.pdf Abu Karim, Mohd Hyrul and Ahmad, Rozila and Zainol, Noor Azimin (2017) Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia. Journal of Global Business and Social Entrepreneurship (GBSE), 1 (3). pp. 133-151. ISSN 2462-1714 http://gbse.com.my/v1no3jan17/Paper-52-.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Abu Karim, Mohd Hyrul
Ahmad, Rozila
Zainol, Noor Azimin
Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia
description Islamic hospitality is reported as one of the important segments in Malaysia tourism development.However, most of the hotel operators claimed that they are confused with the standard of Islamic Hotel concept and there are still lack of studies on the hotel operators’ opinion and attitude towards Islamic hotel concept and its standard.With the emergence of Islamic Quality Standard for Hotels (IQS), there are possibilities for hotel managers’ to adopt the standard.The purpose of this study is to examine the relationship between attitude, subjective norms, perceived behavioural control and behavioural intention to adopt IQS using Theory of Planned Behaviour (TPB) and also to examine the role of length of working experience as a moderator variable. Quantitative method is used to investigate any relationship between three considerations in TPB with hotel managers’ behavioural intention to adopt IQS.Questionnaires were used to obtain data from 72 hotel managers. This study found that all three independent variables significantly influence hotel managers’ intention to adopt IQS. Other important parties such as others managers and friends who are important to the hotel managers also help them to decide the adoption of IQS at their respective organizations. Working experience has been reported to be insignificant moderator because as a profit-oriented organization, business objectives are the most important factor to be considered. Academically, this study contributes to knowledge regarding hotel managers’ behavioural intention to adopt policy and standard and practically, it also provides knowledge about Islamic hotel standard to the hotel operators.
format Article
author Abu Karim, Mohd Hyrul
Ahmad, Rozila
Zainol, Noor Azimin
author_facet Abu Karim, Mohd Hyrul
Ahmad, Rozila
Zainol, Noor Azimin
author_sort Abu Karim, Mohd Hyrul
title Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia
title_short Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia
title_full Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia
title_fullStr Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia
title_full_unstemmed Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia
title_sort length of working experience as a moderator in a hotel managers' behavioural intention to adopt islamic quality standards for hotels in peninsular malaysia
publishDate 2017
url http://repo.uum.edu.my/22102/1/GBSE%201%203%202017%20133%20151.pdf
http://repo.uum.edu.my/22102/
http://gbse.com.my/v1no3jan17/Paper-52-.pdf
_version_ 1644283424986365952
score 13.211869

Similar Items