Top management perception on green innovation in Malaysian GLCS practice

Today the environmental issues have influenced the organizations all over the world to innovate into green environment.Hence, Government-Linked Companies (GLCs) in Malaysia has to follow the green implementation trends in doing businesses either locally or globally.This study explores the percepti...

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Bibliographic Details
Main Authors: Ishak, Noormaizatul Akmar, Mohd Nafi, Siti Noratisah, Osman, Mohd Fisol, Adnan@Nasir, Zaim Shah
Format: Article
Language:English
Published: Universiti Malaysia Perlis 2016
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Online Access:http://repo.uum.edu.my/21971/1/JHDC%204%202015%201-6.pdf
http://repo.uum.edu.my/21971/
https://johdec.unimap.edu.my/index.php/old
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Summary:Today the environmental issues have influenced the organizations all over the world to innovate into green environment.Hence, Government-Linked Companies (GLCs) in Malaysia has to follow the green implementation trends in doing businesses either locally or globally.This study explores the perception of the top management in GLCs towards green innovation implementation in their organizations, and the reason of the implemention for the compacies that already employ the green innovation.This is a multiple case studies where the organizations selected are according to the categories of the GLCs industries.Data are collected from the interviews conducted with the top managers of the GLCs at their offices.The findings show that green innovation is implemented by the top management direction where they make the current organizational frugal innovation into green. The implementation outcome provides the GLCs with organizational sustainability through the image, branding and more green projects in the future as they are being the leader in their industries.