The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions
This study aimed to analyse the effect of communication strategy on the relationship between strategy execution and organisational performance of universities.The proposed constructs of independent variables were organisational level of analysis (organisational size, organisational structure, organi...
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| Format: | Article |
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Inderscience Publishers
2017
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| Online Access: | http://repo.uum.edu.my/21959/ http://doi.org/10.1504/JGBA.2017.083412 |
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