Siti Nurhaliza and purchase intention among university students in Malaysia
In this decade, advertising market has become more competitive and everywhere. Thus, in this article, we look into essential characteristics of an effective endorser.This study adapted the Ohanian's tri-component and model of celebrity endorsement. Although the tri-component of celebrity credib...
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| Main Authors: | , |
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| Format: | Article |
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Discovery Publication
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21764/ http://www.indianjournals.com/ijor.aspx?target=ijor:ija3&volume=6&issue=17&article=004 |
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