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Usage of social media for teaching mass communication in higher institutions in Kaduna State, Nigeria

Social media has been widely adopted and used by personnel in different organizations around the world including students in higher institutions. Consequently, social media utilization helps to create flexible learning process, enables active class participation and communication. However, faculty...

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Main Authors: Adejoke, Oshinowo Yetunde, Ismail, Awan
Format: Article
Language:English
Published: Faculty of Computing, Universiti Teknologi Malaysia 2016
Subjects:
L Education (General)
T Technology (General)
Online Access:http://repo.uum.edu.my/21389/1/IJIDM%204%202%202016%2033%2039.pdf
http://repo.uum.edu.my/21389/
http://ijidm.org/wp-content/uploads/04-02-07-Usage-of-Social-Media-for-Teaching-Mass-Communication-in-Higher-Institutions-in-Kaduna-State-Nigeria.pdf
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spelling my.uum.repo.213892017-04-05T02:31:55Z http://repo.uum.edu.my/21389/ Usage of social media for teaching mass communication in higher institutions in Kaduna State, Nigeria Adejoke, Oshinowo Yetunde Ismail, Awan L Education (General) T Technology (General) Social media has been widely adopted and used by personnel in different organizations around the world including students in higher institutions. Consequently, social media utilization helps to create flexible learning process, enables active class participation and communication. However, faculty members in some developing countries like Nigeria are yet to fully inculcate the usage of social media in the teaching of mass communication in higher institutions.Using the Unified Theory of Acceptance and Use of Technology (UTAUT), this study quantitatively examines the behavioral intentions of the faculty members of the Department of Mass Communication on the use social media in the teaching of Mass communication in Kaduna Polytechnic and Kaduna State University, Kaduna, Nigeria. 70 academics from both Kaduna state Polytechnic and Kaduna state university were surveyed using a self-administered questionnaire.The data was analyzed using SPSS and Smart-PLS.Results indicate that performance expectancy and effort expectancy are significant factors affecting behavioral intention. In this study, social influence is reported insignificant and both behavioral intention and facilitating conditions have a significant impact on usage of social media.This study concludes with the implications and recommendations for policy makers and future studies. Faculty of Computing, Universiti Teknologi Malaysia 2016 Article PeerReviewed application/pdf en http://repo.uum.edu.my/21389/1/IJIDM%204%202%202016%2033%2039.pdf Adejoke, Oshinowo Yetunde and Ismail, Awan (2016) Usage of social media for teaching mass communication in higher institutions in Kaduna State, Nigeria. International Journal of Interactive Digital Media (IJIDM), 4 (2). pp. 33-39. ISSN 2289-4098 http://ijidm.org/wp-content/uploads/04-02-07-Usage-of-Social-Media-for-Teaching-Mass-Communication-in-Higher-Institutions-in-Kaduna-State-Nigeria.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic L Education (General)
T Technology (General)
spellingShingle L Education (General)
T Technology (General)
Adejoke, Oshinowo Yetunde
Ismail, Awan
Usage of social media for teaching mass communication in higher institutions in Kaduna State, Nigeria
description Social media has been widely adopted and used by personnel in different organizations around the world including students in higher institutions. Consequently, social media utilization helps to create flexible learning process, enables active class participation and communication. However, faculty members in some developing countries like Nigeria are yet to fully inculcate the usage of social media in the teaching of mass communication in higher institutions.Using the Unified Theory of Acceptance and Use of Technology (UTAUT), this study quantitatively examines the behavioral intentions of the faculty members of the Department of Mass Communication on the use social media in the teaching of Mass communication in Kaduna Polytechnic and Kaduna State University, Kaduna, Nigeria. 70 academics from both Kaduna state Polytechnic and Kaduna state university were surveyed using a self-administered questionnaire.The data was analyzed using SPSS and Smart-PLS.Results indicate that performance expectancy and effort expectancy are significant factors affecting behavioral intention. In this study, social influence is reported insignificant and both behavioral intention and facilitating conditions have a significant impact on usage of social media.This study concludes with the implications and recommendations for policy makers and future studies.
format Article
author Adejoke, Oshinowo Yetunde
Ismail, Awan
author_facet Adejoke, Oshinowo Yetunde
Ismail, Awan
author_sort Adejoke, Oshinowo Yetunde
title Usage of social media for teaching mass communication in higher institutions in Kaduna State, Nigeria
title_short Usage of social media for teaching mass communication in higher institutions in Kaduna State, Nigeria
title_full Usage of social media for teaching mass communication in higher institutions in Kaduna State, Nigeria
title_fullStr Usage of social media for teaching mass communication in higher institutions in Kaduna State, Nigeria
title_full_unstemmed Usage of social media for teaching mass communication in higher institutions in Kaduna State, Nigeria
title_sort usage of social media for teaching mass communication in higher institutions in kaduna state, nigeria
publisher Faculty of Computing, Universiti Teknologi Malaysia
publishDate 2016
url http://repo.uum.edu.my/21389/1/IJIDM%204%202%202016%2033%2039.pdf
http://repo.uum.edu.my/21389/
http://ijidm.org/wp-content/uploads/04-02-07-Usage-of-Social-Media-for-Teaching-Mass-Communication-in-Higher-Institutions-in-Kaduna-State-Nigeria.pdf
_version_ 1644283222931013632
score 13.211869

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