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An exploratory study of Muslim consumers’ expectation of an Islamic–based retail store and their patronage motive

A recent trend in the Malaysian retail industry is the growing Malaysian Muslim consumers’ conservatism, and the need to adopt to the Islamic way of life.Stores are adjusting retail elements to suit Islamic cultures and values to win the heart of Muslim consumers.The phenomenon of religious customiz...

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Main Author: Mohd Fauzi, Waida Irani
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/21285/1/ISSC%202016%20731%20736.pdf
http://repo.uum.edu.my/21285/
http://doi.org/10.15405/epsbs.2016.08.103
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spelling my.uum.repo.212852017-03-08T07:37:38Z http://repo.uum.edu.my/21285/ An exploratory study of Muslim consumers’ expectation of an Islamic–based retail store and their patronage motive Mohd Fauzi, Waida Irani HB Economic Theory A recent trend in the Malaysian retail industry is the growing Malaysian Muslim consumers’ conservatism, and the need to adopt to the Islamic way of life.Stores are adjusting retail elements to suit Islamic cultures and values to win the heart of Muslim consumers.The phenomenon of religious customization of retail outlets has not been explored in marketing areas, and thus little is understood on consumers’ patronage motives and their expectations of retail Islamic stores.The aims of this study are twofold: to explore Malaysian Muslim consumers’ expectations of an Islamic-based retail store; and their motive to patronize an Islamic-based retail store. Interviews performed in the Northern region of Malaysia suggests unique religion-related motives to patronage of the stores.Findings show respondents have unique expectations on retail stores, besides the contemporary factors as reported in the mainstream retailing studies. This study shares some initial insight into criteria for Islamic retail-based segmentation for Muslim consumers. Implications and limitations of the study are also discussed. 2016-04-11 Conference or Workshop Item PeerReviewed application/pdf en cc4_by_nc http://repo.uum.edu.my/21285/1/ISSC%202016%20731%20736.pdf Mohd Fauzi, Waida Irani (2016) An exploratory study of Muslim consumers’ expectation of an Islamic–based retail store and their patronage motive. In: International Soft Science Conference 2016 (ISSC 2016), 11-13 April 2016, Adya Hotel, Langkawi Island, Kedah, MALAYSIA. http://doi.org/10.15405/epsbs.2016.08.103 doi:10.15405/epsbs.2016.08.103
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Mohd Fauzi, Waida Irani
An exploratory study of Muslim consumers’ expectation of an Islamic–based retail store and their patronage motive
description A recent trend in the Malaysian retail industry is the growing Malaysian Muslim consumers’ conservatism, and the need to adopt to the Islamic way of life.Stores are adjusting retail elements to suit Islamic cultures and values to win the heart of Muslim consumers.The phenomenon of religious customization of retail outlets has not been explored in marketing areas, and thus little is understood on consumers’ patronage motives and their expectations of retail Islamic stores.The aims of this study are twofold: to explore Malaysian Muslim consumers’ expectations of an Islamic-based retail store; and their motive to patronize an Islamic-based retail store. Interviews performed in the Northern region of Malaysia suggests unique religion-related motives to patronage of the stores.Findings show respondents have unique expectations on retail stores, besides the contemporary factors as reported in the mainstream retailing studies. This study shares some initial insight into criteria for Islamic retail-based segmentation for Muslim consumers. Implications and limitations of the study are also discussed.
format Conference or Workshop Item
author Mohd Fauzi, Waida Irani
author_facet Mohd Fauzi, Waida Irani
author_sort Mohd Fauzi, Waida Irani
title An exploratory study of Muslim consumers’ expectation of an Islamic–based retail store and their patronage motive
title_short An exploratory study of Muslim consumers’ expectation of an Islamic–based retail store and their patronage motive
title_full An exploratory study of Muslim consumers’ expectation of an Islamic–based retail store and their patronage motive
title_fullStr An exploratory study of Muslim consumers’ expectation of an Islamic–based retail store and their patronage motive
title_full_unstemmed An exploratory study of Muslim consumers’ expectation of an Islamic–based retail store and their patronage motive
title_sort exploratory study of muslim consumers’ expectation of an islamic–based retail store and their patronage motive
publishDate 2016
url http://repo.uum.edu.my/21285/1/ISSC%202016%20731%20736.pdf
http://repo.uum.edu.my/21285/
http://doi.org/10.15405/epsbs.2016.08.103
_version_ 1644283194521944064
score 13.211869

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