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The role of customer-focused strategies to improve Islamic microfinance institutions performance: empirical evidence and lessons from Yemen

Microfinance, a tool to fight poverty and to promote economic development, has attracted the attention of governments, international organizations, and academicians across the globe. Although the literature provides substantial evidence on the significant effects of the customer-focused strategies s...

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Main Authors: Homaid, Abdo Ali, Md Zain, Ali Yusob, Al-Matari, Yahya Ali, Minai, Mohd Sobri, Ahmad, Fais
Format: Article
Language:English
Published: 2017
Subjects:
HG Finance
Online Access:http://repo.uum.edu.my/21222/1/IRMM%207%201%202017%20291%20299.pdf
http://repo.uum.edu.my/21222/
http://econjournals.com/index.php/irmm/article/view/3776
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spelling my.uum.repo.212222017-03-01T07:07:59Z http://repo.uum.edu.my/21222/ The role of customer-focused strategies to improve Islamic microfinance institutions performance: empirical evidence and lessons from Yemen Homaid, Abdo Ali Md Zain, Ali Yusob Al-Matari, Yahya Ali Minai, Mohd Sobri Ahmad, Fais HG Finance Microfinance, a tool to fight poverty and to promote economic development, has attracted the attention of governments, international organizations, and academicians across the globe. Although the literature provides substantial evidence on the significant effects of the customer-focused strategies such as Total Quality Management (TQM) and Market Orientation (MO) on organizational performance, research on the role of these factors in the context of microfinance is still too limited, and in the field of Islamic microfinance is even more neglected. Moreover, empirical research related to these factors has shown that the findings are not conclusive, indicating the need for further research in the area.Thus, this study aims at examining the roles of TQM and MO on Islamic Microfinance Institutions (MFIs) performance in Yemen which provides additional insights into the literature.Cross-sectional survey was employed, and questionnaires were administered to collect data from the branch managers of Islamic MFIs in Yemen.Out of 93 questionnaires distributed through a self-administered approach, 71 usable responses were used for the analysis.Partial least square-structural equation modeling was used and the results provide an empirical evidence of the significant roles of TQM and MO on the Islamic MFIs performance.The study is of great importance for academicians as it opens the door for further research into the area.It is also useful for practitioners as it provides empirical evidence on the significant roles of these strategies in achieving sustainability and better performance by Islamic MFIs in Yemen.These strategies are essential in establishing the platform for innovation to enable Islamic MFIs to develop and generate new Islamic financing products that satisfy Muslims entrepreneurs. 2017 Article PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/21222/1/IRMM%207%201%202017%20291%20299.pdf Homaid, Abdo Ali and Md Zain, Ali Yusob and Al-Matari, Yahya Ali and Minai, Mohd Sobri and Ahmad, Fais (2017) The role of customer-focused strategies to improve Islamic microfinance institutions performance: empirical evidence and lessons from Yemen. International Review of Management and Marketing, 7 (1). pp. 291-299. ISSN 2146-4405 http://econjournals.com/index.php/irmm/article/view/3776
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HG Finance
spellingShingle HG Finance
Homaid, Abdo Ali
Md Zain, Ali Yusob
Al-Matari, Yahya Ali
Minai, Mohd Sobri
Ahmad, Fais
The role of customer-focused strategies to improve Islamic microfinance institutions performance: empirical evidence and lessons from Yemen
description Microfinance, a tool to fight poverty and to promote economic development, has attracted the attention of governments, international organizations, and academicians across the globe. Although the literature provides substantial evidence on the significant effects of the customer-focused strategies such as Total Quality Management (TQM) and Market Orientation (MO) on organizational performance, research on the role of these factors in the context of microfinance is still too limited, and in the field of Islamic microfinance is even more neglected. Moreover, empirical research related to these factors has shown that the findings are not conclusive, indicating the need for further research in the area.Thus, this study aims at examining the roles of TQM and MO on Islamic Microfinance Institutions (MFIs) performance in Yemen which provides additional insights into the literature.Cross-sectional survey was employed, and questionnaires were administered to collect data from the branch managers of Islamic MFIs in Yemen.Out of 93 questionnaires distributed through a self-administered approach, 71 usable responses were used for the analysis.Partial least square-structural equation modeling was used and the results provide an empirical evidence of the significant roles of TQM and MO on the Islamic MFIs performance.The study is of great importance for academicians as it opens the door for further research into the area.It is also useful for practitioners as it provides empirical evidence on the significant roles of these strategies in achieving sustainability and better performance by Islamic MFIs in Yemen.These strategies are essential in establishing the platform for innovation to enable Islamic MFIs to develop and generate new Islamic financing products that satisfy Muslims entrepreneurs.
format Article
author Homaid, Abdo Ali
Md Zain, Ali Yusob
Al-Matari, Yahya Ali
Minai, Mohd Sobri
Ahmad, Fais
author_facet Homaid, Abdo Ali
Md Zain, Ali Yusob
Al-Matari, Yahya Ali
Minai, Mohd Sobri
Ahmad, Fais
author_sort Homaid, Abdo Ali
title The role of customer-focused strategies to improve Islamic microfinance institutions performance: empirical evidence and lessons from Yemen
title_short The role of customer-focused strategies to improve Islamic microfinance institutions performance: empirical evidence and lessons from Yemen
title_full The role of customer-focused strategies to improve Islamic microfinance institutions performance: empirical evidence and lessons from Yemen
title_fullStr The role of customer-focused strategies to improve Islamic microfinance institutions performance: empirical evidence and lessons from Yemen
title_full_unstemmed The role of customer-focused strategies to improve Islamic microfinance institutions performance: empirical evidence and lessons from Yemen
title_sort role of customer-focused strategies to improve islamic microfinance institutions performance: empirical evidence and lessons from yemen
publishDate 2017
url http://repo.uum.edu.my/21222/1/IRMM%207%201%202017%20291%20299.pdf
http://repo.uum.edu.my/21222/
http://econjournals.com/index.php/irmm/article/view/3776
_version_ 1644283176047083520
score 13.211869

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