Cover Image

Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge

User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.This implies that brand managers no longer have solitary cont...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdulrauf, Aishat Adebisi, Abdul Hamid, Norsiah, Ishak, Mohd Sobhi
Format: Conference or Workshop Item
Language:English
Published: EDP Sciences. 2017
Subjects:
P Philology. Linguistics
T Technology (General)
Online Access:http://repo.uum.edu.my/20987/1/shsconf_icome2017%201%207ix.pdf
http://repo.uum.edu.my/20987/
http://doi.org/10.1051/shsconf/20173300085
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.20987
record_format eprints
spelling my.uum.repo.209872017-02-21T01:41:41Z http://repo.uum.edu.my/20987/ Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge Abdulrauf, Aishat Adebisi Abdul Hamid, Norsiah Ishak, Mohd Sobhi P Philology. Linguistics T Technology (General) User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.This implies that brand managers no longer have solitary control in managing the brand images of their brands.Therefore, this study set out to examine the effect of user-generated contents on hedonic brand image and functional brand.Also, the study determines how hedonic and functional brand image influence brand purchase intention. 114 followers of fan pages of Malaysian automotive brands were surveyed. The hypotheses formulated were tested using PLS-SEM. The findings revealed that, UGC have significant and positive impact on both functional and hedonic brand image.Furthermore, functional and hedonic brand image have significant impact on purchase intention. This study provides insight on the importance of UGC, functional and hedonic brand image to brand managers. EDP Sciences. 2017 Conference or Workshop Item PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/20987/1/shsconf_icome2017%201%207ix.pdf Abdulrauf, Aishat Adebisi and Abdul Hamid, Norsiah and Ishak, Mohd Sobhi (2017) Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur. http://doi.org/10.1051/shsconf/20173300085 doi:10.1051/shsconf/20173300085
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic P Philology. Linguistics
T Technology (General)
spellingShingle P Philology. Linguistics
T Technology (General)
Abdulrauf, Aishat Adebisi
Abdul Hamid, Norsiah
Ishak, Mohd Sobhi
Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge
description User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.This implies that brand managers no longer have solitary control in managing the brand images of their brands.Therefore, this study set out to examine the effect of user-generated contents on hedonic brand image and functional brand.Also, the study determines how hedonic and functional brand image influence brand purchase intention. 114 followers of fan pages of Malaysian automotive brands were surveyed. The hypotheses formulated were tested using PLS-SEM. The findings revealed that, UGC have significant and positive impact on both functional and hedonic brand image.Furthermore, functional and hedonic brand image have significant impact on purchase intention. This study provides insight on the importance of UGC, functional and hedonic brand image to brand managers.
format Conference or Workshop Item
author Abdulrauf, Aishat Adebisi
Abdul Hamid, Norsiah
Ishak, Mohd Sobhi
author_facet Abdulrauf, Aishat Adebisi
Abdul Hamid, Norsiah
Ishak, Mohd Sobhi
author_sort Abdulrauf, Aishat Adebisi
title Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge
title_short Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge
title_full Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge
title_fullStr Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge
title_full_unstemmed Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge
title_sort cognitive engagement and online political participation on social media among youths in malaysia: the moderating role of political knowledge
publisher EDP Sciences.
publishDate 2017
url http://repo.uum.edu.my/20987/1/shsconf_icome2017%201%207ix.pdf
http://repo.uum.edu.my/20987/
http://doi.org/10.1051/shsconf/20173300085
_version_ 1644283113578168320
score 13.211869

Similar Items