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Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework

Research aimed at uncovering the motives for the use of dietary supplements among young consumers is of both marketing and public policy importance, and thus deserving of research effort.This research addresses this important health issue from a consumer research perspective, as it is believed that...

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Main Authors: Yap, Sheau-Fen, Mohd Noor, Nor Azila, Marshall, Roger, Liew, Kok-Hong
Format: Article
Published: Elsevier Ltd. 2014
Subjects:
RA Public aspects of medicine
Online Access:http://repo.uum.edu.my/20746/
http://doi.org/10.1016/j.ausmj.2014.08.011
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spelling my.uum.repo.207462017-01-26T01:15:41Z http://repo.uum.edu.my/20746/ Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework Yap, Sheau-Fen Mohd Noor, Nor Azila Marshall, Roger Liew, Kok-Hong RA Public aspects of medicine Research aimed at uncovering the motives for the use of dietary supplements among young consumers is of both marketing and public policy importance, and thus deserving of research effort.This research addresses this important health issue from a consumer research perspective, as it is believed that the ultimate responsibility for health maintenance rests with the individual. Drawing on the theory of planned behaviour, this research developed an integrated model to explain dietary supplement consumption, by incorporating a comprehensive set of consumer characteristics. Data were collected using a cross-sectional survey of 438 undergraduate students in Malaysia. Structural equation modelling was used to assess the hypothesised relationships.Findings reveal that health consciousness, health motivation and health value account for significant additional variance, suggesting the particular relevance of these consumer characteristics, in addition to social cognitive factors, in explaining dietary supplement use.This research contributes to marketing theory and practice as well as public health policy formulation. Elsevier Ltd. 2014 Article PeerReviewed Yap, Sheau-Fen and Mohd Noor, Nor Azila and Marshall, Roger and Liew, Kok-Hong (2014) Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework. Australasian Marketing Journal (AMJ), 22 (3). pp. 268-278. ISSN 1441-3582 http://doi.org/10.1016/j.ausmj.2014.08.011 doi:10.1016/j.ausmj.2014.08.011
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
topic RA Public aspects of medicine
spellingShingle RA Public aspects of medicine
Yap, Sheau-Fen
Mohd Noor, Nor Azila
Marshall, Roger
Liew, Kok-Hong
Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework
description Research aimed at uncovering the motives for the use of dietary supplements among young consumers is of both marketing and public policy importance, and thus deserving of research effort.This research addresses this important health issue from a consumer research perspective, as it is believed that the ultimate responsibility for health maintenance rests with the individual. Drawing on the theory of planned behaviour, this research developed an integrated model to explain dietary supplement consumption, by incorporating a comprehensive set of consumer characteristics. Data were collected using a cross-sectional survey of 438 undergraduate students in Malaysia. Structural equation modelling was used to assess the hypothesised relationships.Findings reveal that health consciousness, health motivation and health value account for significant additional variance, suggesting the particular relevance of these consumer characteristics, in addition to social cognitive factors, in explaining dietary supplement use.This research contributes to marketing theory and practice as well as public health policy formulation.
format Article
author Yap, Sheau-Fen
Mohd Noor, Nor Azila
Marshall, Roger
Liew, Kok-Hong
author_facet Yap, Sheau-Fen
Mohd Noor, Nor Azila
Marshall, Roger
Liew, Kok-Hong
author_sort Yap, Sheau-Fen
title Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework
title_short Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework
title_full Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework
title_fullStr Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework
title_full_unstemmed Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework
title_sort promoting preventive health behaviour among young malaysian consumers: toward an integrated conceptual framework
publisher Elsevier Ltd.
publishDate 2014
url http://repo.uum.edu.my/20746/
http://doi.org/10.1016/j.ausmj.2014.08.011
_version_ 1644283044157194240
score 13.211869

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