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Exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context

A number of determinants have been investigated by past researchers in the framework of theory of planned behavior.In addition to attitude, subjective norm and perceived behavioral control, use and non-use values have been studied by past researchers with inconsistent results.This article is aimed a...

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Main Authors: Mohd Noor, Nor Azila, Mahmudur Rahman, Khandoker
Format: Article
Language:English
Published: Universiti Teknologi Malaysia 2016
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/20733/1/SH%208%204-2%20%202016%20%2061%E2%80%9365.pdf
http://repo.uum.edu.my/20733/
http://www.sainshumanika.utm.my/index.php/sainshumanika/article/view/1061
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spelling my.uum.repo.207332017-01-24T07:26:18Z http://repo.uum.edu.my/20733/ Exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context Mohd Noor, Nor Azila Mahmudur Rahman, Khandoker HD28 Management. Industrial Management A number of determinants have been investigated by past researchers in the framework of theory of planned behavior.In addition to attitude, subjective norm and perceived behavioral control, use and non-use values have been studied by past researchers with inconsistent results.This article is aimed at identifying the impact of ‘use’ and ‘non-use’ values on organic food purchase intention in a developing country’s context like Bangladesh.Some past studies found both the values significant, whereas some studies found only use-values as dominant determinant in the consumer decision making process.The current study is aimed at exploring the impact of both the use and non-use values simultaneously on the purchase intention of organic foods.The study employs the theory of planned behavior as the research framework to investigate the impact of these values on intention.Partial least-square structural equation modeling (PLSSEM) was adopted. Results showed that both the values were significant predictor of purchase intention along with attitude and subjective norm (SN).Perceived behavior control (PBC) appeared to be non significant relationship. Although both the use and non-use values appear to be important in determining consumer intention, use-value carries higher impact compared to non-use value. Universiti Teknologi Malaysia 2016 Article PeerReviewed application/pdf en http://repo.uum.edu.my/20733/1/SH%208%204-2%20%202016%20%2061%E2%80%9365.pdf Mohd Noor, Nor Azila and Mahmudur Rahman, Khandoker (2016) Exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context. Sains Humanika, 8 (4-2). pp. 61-65. ISSN 2289-6996 http://www.sainshumanika.utm.my/index.php/sainshumanika/article/view/1061
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohd Noor, Nor Azila
Mahmudur Rahman, Khandoker
Exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context
description A number of determinants have been investigated by past researchers in the framework of theory of planned behavior.In addition to attitude, subjective norm and perceived behavioral control, use and non-use values have been studied by past researchers with inconsistent results.This article is aimed at identifying the impact of ‘use’ and ‘non-use’ values on organic food purchase intention in a developing country’s context like Bangladesh.Some past studies found both the values significant, whereas some studies found only use-values as dominant determinant in the consumer decision making process.The current study is aimed at exploring the impact of both the use and non-use values simultaneously on the purchase intention of organic foods.The study employs the theory of planned behavior as the research framework to investigate the impact of these values on intention.Partial least-square structural equation modeling (PLSSEM) was adopted. Results showed that both the values were significant predictor of purchase intention along with attitude and subjective norm (SN).Perceived behavior control (PBC) appeared to be non significant relationship. Although both the use and non-use values appear to be important in determining consumer intention, use-value carries higher impact compared to non-use value.
format Article
author Mohd Noor, Nor Azila
Mahmudur Rahman, Khandoker
author_facet Mohd Noor, Nor Azila
Mahmudur Rahman, Khandoker
author_sort Mohd Noor, Nor Azila
title Exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context
title_short Exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context
title_full Exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context
title_fullStr Exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context
title_full_unstemmed Exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context
title_sort exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context
publisher Universiti Teknologi Malaysia
publishDate 2016
url http://repo.uum.edu.my/20733/1/SH%208%204-2%20%202016%20%2061%E2%80%9365.pdf
http://repo.uum.edu.my/20733/
http://www.sainshumanika.utm.my/index.php/sainshumanika/article/view/1061
_version_ 1644283040305774592
score 13.244368

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