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Management of change in services marketing for the new millenium

The field of services marketing had gained only in recent years. Several researchers noted that studies on services marketing grown with the interest and discussion was made on consumer behavior in the 1970s and the 1980s.The legitimacy of services marketing gained further ground with service indust...

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Main Author: Abdul Hamid, Ibrahim
Format: Conference or Workshop Item
Language:English
Published: 2000
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/2062/1/management_of_change_in_service_marketing_for_the_new_melinium_01.pdf
http://repo.uum.edu.my/2062/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000211908
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spelling my.uum.repo.20622011-01-31T02:46:01Z http://repo.uum.edu.my/2062/ Management of change in services marketing for the new millenium Abdul Hamid, Ibrahim HD28 Management. Industrial Management The field of services marketing had gained only in recent years. Several researchers noted that studies on services marketing grown with the interest and discussion was made on consumer behavior in the 1970s and the 1980s.The legitimacy of services marketing gained further ground with service industries such as transportation, financial, health care, hospitality and telecommunication recognized the significance of such discipline. Several research topics related to services begun to surfaces. Topics such as service experience (Carlzon, 1987), service encounters (Solomon, Surprenant, Czepiel and Gutman, 1985), service quality (Zeithaml, Parasuraman and Beny, 18985), service economy (Canton, 1984) and service design (Shotack, 1984).Most of these topics that needs further exploration. There are discussions on service quality,measurement and maintenance to standard quality. However, perfect quality in services is difficult to define and measure, as service quality depends in the eyes of the beholders. Service firms are now seeking knowledge about consumer complaint behavior, management responses to the complaint behavior, employee-customers complaint relationship and resolution. There is also a gap in the literature about service relationship between supplier and vendors. Industrial marketing may have covered topics related on business to business, however, relationship between supplier and vendor that impact the final consumer still need to be explored. Further, there is a need to understand the service support system from the internal support personnel to the service provider that may have an impact to the final customers. Information technology in business has an impact on service interaction. Research in this field is still lukewarm due to rapid change in technology. For example, writers tend to concentrate to "low-tech and high touch" service encounter and little is.known about the influence of technology to pure services. 2000 Conference or Workshop Item NonPeerReviewed application/pdf en http://repo.uum.edu.my/2062/1/management_of_change_in_service_marketing_for_the_new_melinium_01.pdf Abdul Hamid, Ibrahim (2000) Management of change in services marketing for the new millenium. In: Seminar Dinamika Perubahan Pengurusan Menuju Era K-Ekonomi, 20 - 21 September 2000, Pusat Konvensyen, Universiti Utara Malaysia. (Unpublished) http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000211908
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Abdul Hamid, Ibrahim
Management of change in services marketing for the new millenium
description The field of services marketing had gained only in recent years. Several researchers noted that studies on services marketing grown with the interest and discussion was made on consumer behavior in the 1970s and the 1980s.The legitimacy of services marketing gained further ground with service industries such as transportation, financial, health care, hospitality and telecommunication recognized the significance of such discipline. Several research topics related to services begun to surfaces. Topics such as service experience (Carlzon, 1987), service encounters (Solomon, Surprenant, Czepiel and Gutman, 1985), service quality (Zeithaml, Parasuraman and Beny, 18985), service economy (Canton, 1984) and service design (Shotack, 1984).Most of these topics that needs further exploration. There are discussions on service quality,measurement and maintenance to standard quality. However, perfect quality in services is difficult to define and measure, as service quality depends in the eyes of the beholders. Service firms are now seeking knowledge about consumer complaint behavior, management responses to the complaint behavior, employee-customers complaint relationship and resolution. There is also a gap in the literature about service relationship between supplier and vendors. Industrial marketing may have covered topics related on business to business, however, relationship between supplier and vendor that impact the final consumer still need to be explored. Further, there is a need to understand the service support system from the internal support personnel to the service provider that may have an impact to the final customers. Information technology in business has an impact on service interaction. Research in this field is still lukewarm due to rapid change in technology. For example, writers tend to concentrate to "low-tech and high touch" service encounter and little is.known about the influence of technology to pure services.
format Conference or Workshop Item
author Abdul Hamid, Ibrahim
author_facet Abdul Hamid, Ibrahim
author_sort Abdul Hamid, Ibrahim
title Management of change in services marketing for the new millenium
title_short Management of change in services marketing for the new millenium
title_full Management of change in services marketing for the new millenium
title_fullStr Management of change in services marketing for the new millenium
title_full_unstemmed Management of change in services marketing for the new millenium
title_sort management of change in services marketing for the new millenium
publishDate 2000
url http://repo.uum.edu.my/2062/1/management_of_change_in_service_marketing_for_the_new_melinium_01.pdf
http://repo.uum.edu.my/2062/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000211908
_version_ 1644278137860653056
score 13.211869

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