A development of causal relationship model of the Google sites usage for learning at Rangsit University

The study aimed to develop a causal relationship model for the usage of Google Sites for learning by using the Technology Acceptance Model (TAM) and the Social Media Acceptance Model (SMAM). The literature review indicated that there was no paper on the causal relationship model on the usage of...

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Main Authors: Udomsil, Poungtong, Pankham, Sumaman
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:http://repo.uum.edu.my/20160/1/KMICe2016%20521%20525.pdf
http://repo.uum.edu.my/20160/
http://www.kmice.cms.net.my/kmice2016/files/KMICe2016_eproceeding.pdf
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spelling my.uum.repo.201602016-12-01T07:26:55Z http://repo.uum.edu.my/20160/ A development of causal relationship model of the Google sites usage for learning at Rangsit University Udomsil, Poungtong Pankham, Sumaman T Technology (General) The study aimed to develop a causal relationship model for the usage of Google Sites for learning by using the Technology Acceptance Model (TAM) and the Social Media Acceptance Model (SMAM). The literature review indicated that there was no paper on the causal relationship model on the usage of Google Sites for learning in Thailand. The proposed model consisted of six latent variables as follows: ‘Performance’, ‘Effort’, ‘Self’, ‘Communication Function’, ‘Intention’, and ‘Google Sites Usage’.The survey sample consisted of 450 students from Rangsit University.Structural Equation Modeling (SEM) was used to analyze the causal relationship model.Moreover, statistical analysis was conducted to create a dataset using the packed statistic program.The results indicated that the adjusted model was consistent with the empirical data.Goodness-of-Fit indicators included a Chisquare value of 545.99 with 232 degrees of freedom; CMIN/DF = 2.35; SRMR = 0.04; GFI = 0.90; AGFI = 0.90; CFI = 0.96, and RMSEA = 0.06.In summary, Google Sites Usage were positively correlated and influenced to the intention to use Google Sites for learning at Rangsit University. 2016-08-29 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/20160/1/KMICe2016%20521%20525.pdf Udomsil, Poungtong and Pankham, Sumaman (2016) A development of causal relationship model of the Google sites usage for learning at Rangsit University. In: Knowledge Management International Conference (KMICe) 2016, 29 – 30 August 2016, Chiang Mai, Thailand. http://www.kmice.cms.net.my/kmice2016/files/KMICe2016_eproceeding.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Udomsil, Poungtong
Pankham, Sumaman
A development of causal relationship model of the Google sites usage for learning at Rangsit University
description The study aimed to develop a causal relationship model for the usage of Google Sites for learning by using the Technology Acceptance Model (TAM) and the Social Media Acceptance Model (SMAM). The literature review indicated that there was no paper on the causal relationship model on the usage of Google Sites for learning in Thailand. The proposed model consisted of six latent variables as follows: ‘Performance’, ‘Effort’, ‘Self’, ‘Communication Function’, ‘Intention’, and ‘Google Sites Usage’.The survey sample consisted of 450 students from Rangsit University.Structural Equation Modeling (SEM) was used to analyze the causal relationship model.Moreover, statistical analysis was conducted to create a dataset using the packed statistic program.The results indicated that the adjusted model was consistent with the empirical data.Goodness-of-Fit indicators included a Chisquare value of 545.99 with 232 degrees of freedom; CMIN/DF = 2.35; SRMR = 0.04; GFI = 0.90; AGFI = 0.90; CFI = 0.96, and RMSEA = 0.06.In summary, Google Sites Usage were positively correlated and influenced to the intention to use Google Sites for learning at Rangsit University.
format Conference or Workshop Item
author Udomsil, Poungtong
Pankham, Sumaman
author_facet Udomsil, Poungtong
Pankham, Sumaman
author_sort Udomsil, Poungtong
title A development of causal relationship model of the Google sites usage for learning at Rangsit University
title_short A development of causal relationship model of the Google sites usage for learning at Rangsit University
title_full A development of causal relationship model of the Google sites usage for learning at Rangsit University
title_fullStr A development of causal relationship model of the Google sites usage for learning at Rangsit University
title_full_unstemmed A development of causal relationship model of the Google sites usage for learning at Rangsit University
title_sort development of causal relationship model of the google sites usage for learning at rangsit university
publishDate 2016
url http://repo.uum.edu.my/20160/1/KMICe2016%20521%20525.pdf
http://repo.uum.edu.my/20160/
http://www.kmice.cms.net.my/kmice2016/files/KMICe2016_eproceeding.pdf
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score 13.211869