Opinion spamming in social media: a brief systematic review

Opinion spamming in social media is an activity of people giving or sharing fake reviews or irrelevant opinions to online communities. The fake reviews are not merely misguided sentiment analysis and opinion mining system, but also severely affected online communities’ decision and businesses reput...

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Main Authors: Baharim, Khairul Nizam, Hamid, Suraya
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:http://repo.uum.edu.my/20063/1/KMICe2016%20156%20161.pdf
http://repo.uum.edu.my/20063/
http://www.kmice.cms.net.my/kmice2016/files/KMICe2016_eproceeding.pdf
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spelling my.uum.repo.200632016-11-29T01:24:20Z http://repo.uum.edu.my/20063/ Opinion spamming in social media: a brief systematic review Baharim, Khairul Nizam Hamid, Suraya T Technology (General) Opinion spamming in social media is an activity of people giving or sharing fake reviews or irrelevant opinions to online communities. The fake reviews are not merely misguided sentiment analysis and opinion mining system, but also severely affected online communities’ decision and businesses reputation.Thus, opinion spamming detection (OSD) technique is needed to enhance an opinion mining system and prevent such cases from happening to the online communities.This study was conducted using the systematic literature review (SLR) procedure to classify known opinion spam features in social media platforms, and to reveal types of social media platforms that are being addressed by OSD’s researchers.The result is, we found that, spatial and temporal factors in reviewer feature type is a current issue and is important to be solved because of spammer always changing their spamming strategy.On the other hand, most of the studies leveraged ngram character and part-of-speech approaches in a review feature type because of its significant improved OSD’s accuracy. Furthermore, we found that, most of the studies focused on trading and marketing-based social media platform, in which a lack of OSD’s study in other forms of social media platforms i.e. social networking and user generated content sites. 2016-08-29 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/20063/1/KMICe2016%20156%20161.pdf Baharim, Khairul Nizam and Hamid, Suraya (2016) Opinion spamming in social media: a brief systematic review. In: Knowledge Management International Conference (KMICe) 2016, 29 – 30 August 2016, Chiang Mai, Thailand. http://www.kmice.cms.net.my/kmice2016/files/KMICe2016_eproceeding.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Baharim, Khairul Nizam
Hamid, Suraya
Opinion spamming in social media: a brief systematic review
description Opinion spamming in social media is an activity of people giving or sharing fake reviews or irrelevant opinions to online communities. The fake reviews are not merely misguided sentiment analysis and opinion mining system, but also severely affected online communities’ decision and businesses reputation.Thus, opinion spamming detection (OSD) technique is needed to enhance an opinion mining system and prevent such cases from happening to the online communities.This study was conducted using the systematic literature review (SLR) procedure to classify known opinion spam features in social media platforms, and to reveal types of social media platforms that are being addressed by OSD’s researchers.The result is, we found that, spatial and temporal factors in reviewer feature type is a current issue and is important to be solved because of spammer always changing their spamming strategy.On the other hand, most of the studies leveraged ngram character and part-of-speech approaches in a review feature type because of its significant improved OSD’s accuracy. Furthermore, we found that, most of the studies focused on trading and marketing-based social media platform, in which a lack of OSD’s study in other forms of social media platforms i.e. social networking and user generated content sites.
format Conference or Workshop Item
author Baharim, Khairul Nizam
Hamid, Suraya
author_facet Baharim, Khairul Nizam
Hamid, Suraya
author_sort Baharim, Khairul Nizam
title Opinion spamming in social media: a brief systematic review
title_short Opinion spamming in social media: a brief systematic review
title_full Opinion spamming in social media: a brief systematic review
title_fullStr Opinion spamming in social media: a brief systematic review
title_full_unstemmed Opinion spamming in social media: a brief systematic review
title_sort opinion spamming in social media: a brief systematic review
publishDate 2016
url http://repo.uum.edu.my/20063/1/KMICe2016%20156%20161.pdf
http://repo.uum.edu.my/20063/
http://www.kmice.cms.net.my/kmice2016/files/KMICe2016_eproceeding.pdf
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score 13.211869