Importance of product quality and service quality in developing brand equity
Brand equity is considered to be an important criterion for evaluating the power of a brand, and its examination is assumed to be a primary step for effective brand management.Previous researchers have demonstrated the importance of understanding the concept of brand equity and its antecedent factor...
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| Main Authors: | , , |
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| Format: | Article |
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Inderscience Publishers
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19714/ http://doi.org/10.1504/JGBA.2016.079883 |
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